By Kargo APAC GM Rob Leach*

SYDNEY, Today: Media buying is both an art and science. In today’s targeting-obsessed programmatic advertising environment, I’d wager that most media buyers would prioritise by price, audience, placement and creative in that order. 

AUCKLAND, Tuesday: Val Morgan Cinema has unveiled its latest campaign, Big Just Got Bigger, following the record-breaking run. MD Guy Burbidge said the company marketing team put the campaign together on-house.

AUCKLAND, Today: Cordis Auckland has appointed marketing/activation agency MetroEXP as their new brand and activations partner after a competitive pitch (against Contagion).

PARIS, Today: The Epica Awards – the only global creative show judged entirely by professional journalists (including the M+AD team) has issued its 2021 call for entries.

WELLINGTON, Tuesday: Oriental Bay-based Aro Digital has won three new clients – all government agencies (and the state refuses to identify the incumbents – or even if there were any). It’s not clear if there was a pitch.

AUCKLAND, Today: Ogilvy Network New Zealand has appointed Tom Sykes to the new role of head of strategy, starting this week. He joins from DDB Aotearoa.

AUCKLAND, Monday: Media Design School’s advertising students scored 23 of the 151 shortlisted places at shortlist stage of Ad Stars in Busan, South Korea. The total number of global entries in the nonprofessional category was 2920.

BEIJING & NEW YORK, Today: The One Club for Creativity has officially expanded the scope of its successful Greater China Awards programme – which will now be known as the One Asia Creative Awards, encompassing all of Asia Pacific, including Australia and New Zealand.