AUCKLAND, Today: DDB Aotearoa has created a new brand campaign, Dairy Dancing, for Coca Cola Amatil’s Pump. ECD Gary Steele said: “The 60” tvc brings to life the undeniably good feeling of becoming hydrated with Pump when you’re thirsty, through the combo of dance, a dairy, and an unlikely hero in full cycling kit.
Today We Rise
NEW YORK, Today: Ogilvy USA moved fast to produce a simple and powerful ad – edited from raw footage shot around yesterday’s Biden inauguration – for Girl Up, a gender equality outfit from the United Nations Foundation.
Women & Advertising
AUCKLAND, Today: The Marketing Association has engaged three prominent ad execs and a radio DJ to present its timely Women in Marketing event next month, which aims to “showcase the stories, talent, and insights of the women (and men) in our industry, while also discussing how to best engage women as a target audience”.
Tracta taps 2
NAPIER, Wednesday: A year of growth for specialist Hawkes Bay-based agribusiness agency Tracta has resulted in two appointments to its leadership team.
Herald & Stuff neck & neck
AUCKLAND, Today: NZME’s NZ Herald (at #1) and Stuff (#2) head the latest Nielsen Online ratings. The result cements the Herald’s positioning as NZ’s top digital news provider.
Cool Runnings
AUCKLAND, Today: JCDecaux New Zealand is preparing to launch a digital panel of “Olympic proportions”, offering advertisers access to the large volume of audiences travelling from Auckland’s CBD through Parnell and into Newmarket.
Adult Swim joins TVNZ OnDemand
AUCKLAND, Today: Cult US TV brand [adult swim] is joining TVNZ OnDemand from 1 February as the platform’s newest digital channel.
Digital tech for rich media
AUCKLAND, Today: Discovery NZ’s BigAds reckons it’s shaking up the digital advertising world with its newly launched fully automated self-service creative ad builder and scheduler platform.
Thanks Comms Council. Deckchairs in order
AUCKLAND, Today: Hunch managing partner Michael Goldthorpe writes: “It’s been fun to follow the semi-stoush between the Comms Council and ‘all of the councils’ through M+AD.
TBWA creates first NZ brand campaign for Bumble (Updated)
AUCKLAND, Today: TBWA\NZ has created the first NZ brand campaign for social networking app Bumble, that empowers women to make the first move in dating, friend-finding and professional networking.
