LONDON, Today: Respected ex-Auckland media director Paul Shearman had passed away in the UK. The date of his death was not known at the time of writing, but recruitment consultant Barry Williamson, a former colleague, said it was “recently”.
Sequential Storytelling
AUCKLAND, Today: Mobile advertising expert Kargo has launched Branded Takeover Interactive, a new global ad format that aims to provide NZ advertisers with a “powerful and customisable canvas to engage their mobile audiences through sequential storytelling”.
AUNZ in Concert
AUCKLAND, Today: Melbourne creative indie Bullfrog, aided and abetted by NZ indie media shop Together, has launched a new campaign for AIA NZ, featuring its science-backed health and wellbeing programme AIA Vitality (scroll down for a detailed credits list).
Poms in Paradise
AUCKLAND, Thursday: Two former Poms, who now proudly call NZ “home”, received the Truth and Soul treatment last week from BC&F Dentsu* founder/ECD Paul Catmur (himself an expat Brit who’s put down deep roots in Godzone).
Thank Christ
AUCKLAND, Today: Like many Kiwis, we at M+AD Daily have our own personal codes of behaviour and citizenship, and we’re largely a rather un-Christian lot – but we’re never going to turn down a few days off, and a feast of chocolate!
Special, TBWA, FCB, Blockhead, Saatchi, Assembly, The Editors, Goodoil through in Sydney
SYDNEY, Wednesday: Special Group New Zealand leads the Kiwi finalists at Australia’s AWARD Awards, announced today.
Aussies snatch Max McKeon
AUCKLAND, Wednesday: Special Group Australia has lured Colenso BBDO CD Max McKeon to a creative director role in Sydney.
Futuristic consumer behaviour that will shape the next 10 years revealed in new study by dentsu
By Dan Bye*
As business leaders and marketers, the more we understand about consumers and their behaviour, the better we will be placed for future success. This is especially true as we look to recover from the economic and societal impacts of Covid-19, which has resulted in fundamental changes in how we all interact with the world around us.
Digital ad revenue surge
AUCKLAND, Wednesday: Digital advertising in NZ grew by almost 7% in 2020, according to the latest NZ Ad Industry Revenue Report out of the Advertising Standards Authority.
NZ ad revenue dip
WELLINGTON, Wednesday: Advertising revenue for the 12 months ended 31 December 2020 across main media was $2.449 billion– down $268 million on the previous year, The Advertising Standards Authority reports.
