AUCKLAND, Today: McDonald’s and DDB New Zealand have rewritten the iconic Kiwiburger song in a catchy new campaign which aims to celebrate what it means to be Kiwi today.
Second that Emotion
AUCKLAND, Sunday: “We all know people don’t make decisions rationally – there is plenty of scientific evidence to support this,” writes DDB CCO Damon Stapleton in a guest piece in today’s Herald on Sunday.
Four layoffs
AUCKLAND, Today: New Zealand’s largest indie creative agency Stanley St has made four people redundant in the wake of Covid-19.
Redemption

AUCKLAND, Friday: Bauer NZ – widely pilloried for gutting the NZ magazine sector – has partially redeemed itself by selling a chunk of its portfolio to Sydney-based private equity company Mercury Capital, and other buyers – all of whom intend to revive the magazines.
Ready to Rumble (updated)
SINGAPORE, Friday: Kiwi creative leader Rob Sherlock, who was FCB NZ ECD from 1992-2000, has been appointed chair of an international advisory board for the Brisbane-based Rumbletown group of agencies.
mad-cow.org?

AUCKLAND, Today: M+AD’s fame is spreading around the world – but it’s clear we need to do a little work on our moniker.
Media Maven
AUCKLAND, Thursday: Stanley St has appointed Renée Smith as group media director. Smith is an award-winning media and marketing professional, with 15 years’ experience in media agencies, media-owner roles and clientside head-of-media roles.
Single Digits
AUCKLAND, Today: DDB and FCB appear to have contained the pandemic damage with minimum casualties. Both agencies were reluctant to discuss figures, but had no trouble talking in generalised terms about “single-digit” layoffs.
DDB, FCB, Stanley St, Clems

AUCKLAND, Today: DDB, FCB, Stanley St, and Clemenger BBDO are the agency finalists in The Radio Bureau’s 2020 Orca Awards, announced this morning.