AUCKLAND, Today: Global clothing store chain Superdry (NZ branch in Queen St, Auckland) has launched the first TikTok campaign in New Zealand – via NZ-based influencer agency and TikTok specialists Born Bred Talent – to launch their AW20 collection and celebrate NZ Music Month with the release of NZ hip-hop duo eleven7four’s major debut single.
PR finalists
AUCKLAND, Today: The Public Relations Institute (PRINZ) has announced its 25 finalists for the 2020 industry awards, following judging by senior PR and comms professionals.
Keeping the Faith
AUCKLAND, Today: Sky Sport, through DDB NZ, has released two new TV-led campaigns as Kiwis prepare to welcome live sports back into their living rooms.
Massive Growth?
AUCKLAND, Monday: DDB CCO Damon Stapleton reckons he found an interesting pattern in the aftermath of a disaster like Covid. “After catastrophes, there seems to be a collective human need to invent, innovate and create,” he writes in his latest blog.
One for the money
AUCKLAND, Today: In a new attempt to unblock obstacles to a merger, NZME has made an offer – largely a legal manoeuvre – to buy rival Stuff for $1.
Stuff axes Nielsen
AUCKLAND, Today: Stuff has terminated its print and online measurement agreements with Nielsen, choosing instead to rely on data from the Audit Bureau of Circulations, Roy Morgan, and Adobe Analytics.
Beacons 2020 Finalists (Updated)
AUCKLAND, Friday: The Comms Council has named the 99 finalists who will contest the Beacon Awards next month.
Bauer stumbles again
SYDNEY, Thursday: Less than a week after German-owned magazine publisher Bauer Media axed 140 staff, another 60 have been cut from the business and a further 14 stood down.
