AUCKLAND, Today: Leading independent PR and comms agency Pead PR is relaunching as We Are Pead, a refreshed identity that aims to reflect the company’s growing reputation.
‘Wilson’ for Sale
AUCKLAND, Tuesday: Rebel Sport is offering the Wilson volleyball, made famous by Tom Hanks’ character in Castaway, as a symbol of companionship to Kiwis in isolation in a novel out-of-home JCDecaux campaign created by Stanley St.
Connecting with Customers
AUCKLAND, Tuesday: Customer experience agency Track NZ, with business psychology organisation Innovation Bubble, has launched new research designed to help businesses really understand what their customers are thinking.
Hypermedia extends network
AUCKLAND, Today: Independent media owner Hypermedia has extended its national media portfolio with the acquisition of a network of shopper Proximity Panels.
Pivot – not Pause
AUCKLAND, Today: Continuing to advertise through times of economic uncertainty and instability can benefit your business in the long term, says leading technology/software company MYOB NZ.
Song Sung Blue
NEW YORK, Today: Another big win for Colenso’s DB Export I’m Drinking it for You campaign at the 2020 New York Festivals, where it picked up a Gold Tower for Best Original Music in the Branded Content/Entertainment category.
Inside Out
AUCKLAND, Today: Just a few years shy of its 100th anniversary, NZ health & wellness brand Red Seal – with long-time agency partners Studio Nash and MBM, alongside Film Construction – has launched the first part of its new global brand positioning Incredible Inside with a two-tiered campaign that was briefed, concepted, produced and filmed entirely within lockdown.
DDB wins New World
AUCKLAND, Monday: New World has appointed DDB Group as its new creative agency, following a review of its strategic brand agency partnerships which saw a range of agencies meet with the supermarket through a series of stages.
Fakaalofa lahi atu
AUCKLAND, Monday: CBD-based design/ad agency Run has devised a new marketing campaign for Niue Tourism. Let’s say “Fakaalofa lahi atu again soon” (Hello with Love) is the heartfelt wish central to the creative message.
Timely Banger
AUCKLAND, Today: Mark Morrison’s hit Return of the Mack has this week become a celebratory anthem as Macca’s golden arches flicker back on for business.
