Boxing clever

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AUCKLAND, Today: TBWA’s Eleven PR has applied creative imagination to the idea of gamifying the launch of PlayStation’s DualShock4 wireless controller – via Phantom Billstickers.

Acquire NZ wins at B&T

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SYDNEY, Yesterday: Grey Lynn-based programmatic trading desk Acquire was the only NZ company to score at Australia’s B&T Awards 2019 (a show that seldom sees any Kiwis), taking out the Best Programmatic Trading Team title from reportedly stiff Australian opposition.

Meet DAN NZ’s D4

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AUCKLAND, Today: In what it claims is “a New Zealand first”, Dentsu Aegis Network has developed a platform called Dentsu Dynamic Digital Display (aka D4), which serves dynamic ad content directly to programmatic display ads and digital outdoor screens simultaneously.

Together at last!

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AUCKLAND, Today: Ellerslie-based media/strategy/technology indie Together has welcomed on board a leading NZ programmatic specialist to a new role leading the agency’s approach to programmable media.

PHD + Platform29 make Warc finals

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LONDON, Wednesday: PHD, with NZ creative shop Platform29 and Spark/Skinny The Best ‘Freekend’ Christmas Ever! was the only NZ entry through to the shortlist in the Effective Channel Integration category of the Warc Media Awards 2019.

DAN chops ANZ ceo

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MELBOURNE, Yesterday: Dentsu Aegis Network ANZ ceo Henry Tajer has been ousted after less than a year in the role. He was immediately replaced by Melbourne-based Angela Tangas.