AUCKLAND, Tuesday: ANZ has employed augmented reality (AR) to allow young Kiwi cricketers to enjoy an up and close experience with their heroes.
Follow the Money
AUCKLAND, Today: After a competitive pitch at the end of 2019, new indie financial news site BusinessDesk has signed with creative & media agency Contagion – which has now launched a new campaign, Follow the Money, with outdoor, digital, social and a “hard-to-miss” activation (scroll down for the link).
Richard King RIP
AUCKLAND, Today: It is with sadness we report the death of former Kiwi adman Richard King, who had struggled with ill health for a number of years.
711 apologies
AUCKLAND, Today: M+AD missed an opportunity last week to reach out to the 711 ad people who attended Mark Ritson’s Marketing Effectiveness event at the SkyCity Convention Centre.
DDB named ‘No 1 in NZ’
SYDNEY, Today: Aussie site Campaign Brief has named DDB as its New Zealand Agency of the Year. “Creative focus was paramount and DDB NZ’s efforts did not go unnoticed,” wrote CB ed ‘Lynchy’.
The Feds tackle AT vision
AUCKLAND, Today: Wellesley St-based creative indie Federation has created a new campaign for Auckland Transport’s ambitious new transport safety vision, known as Vision Zero.
Steady as she goes
AUCKLAND, Today: New Zealand Media and Entertainment (NZME) has announced its financial results for the full year ended 31 December 2019, reporting a strong second half with growth in radio revenue and audience market share.
Ideation in the spotlight
AUCKLAND, Today: Tickets for NZ’s premier creative show, the Axis Awards 2020, are now on sale – for $245.00+gst (total: $299.64). This year is Axis’ 40th.
Eyes Front!
AUCKLAND, Monday: Wellesley St-based hybrid creative agency/production shop Augusto has launched a “cheeky” Wendy’s campaign for the new Karaage range-fried chicken.
Print still No 1 (Updated)
MANUKAU CITY, Monday: The Magazine Bureau has merged with Wiri-based print distribution outfit Ovato to create the Ovato Media Bureau.
