LONDON, Today: Bauer Media UK has partnered with Tourism New Zealand in an ambitious week-long campaign to be broadcast over two Bauer UK radio networks – Magic Radio and Absolute Radio.
Heroes enlisted for climate change campaign
WELLINGTON, Monday: The Energy Efficiency & Conservation Authority, agency Clemenger BBDO and animation house Assembly have collaborated to bring “a powerful new speech to life”.
Best mates Al Brown & Reg reunite for Republik & Regal Salmon
AUCKLAND, Today: Freemans Bay indie Republik and NZ King Salmon have again partnered with Al Brown and his best mate Reg (the seal) to promote Regal Salmon’s new Oven Ready range.
Tourism NZ appoints marketing chief
WELLINGTON, Today: Tourism New Zealand ceo Stephen England-Hall has announced the appointment of Brodie Reid to the position of director marketing.
DDB taps Cliff Curtis & Lee Tamahori for VodafoneTV relaunch
AUCKLAND, Today: Hot on the heels of its impressive 5G campaign launch, Vodafone NZ is celebrating another innovation, teaming up with DDB to relaunch VodafoneTV.
Headliners
AUCKLAND, Today: Here we go – blowing our own trumpet again. But we’re quite pleased with these two headings from M+AD last week …
Sell ’em a dummy
AUCKLAND, Saturday: Professional clown Joseph Brosnahan, who famously accompanied FCB NZ copywriter Josh Thompson to his redundancy meeting, has now added a new string to his bow – emotions adviser to the All Blacks and their followers.
Healthy Food Guide chops print edition
AUCKLAND, Friday: The November issue of Healthy Food Guide magazine – the top-selling food title in NZ – will be the last one in print. After nearly 15 years in operation, the brand will continue online.
Digital retail ads – so bad they’re good?
AUCKLAND, Saturday: NZ digital advertising pioneer Duncan Shand says the plethora of terrible digital advertising in this country “comes down to two things”.
Worthington on hand for DiCaprio launch
AUCKLAND, Today: HBO’s feature-length doco Ice on Fire played to climate-conscious marketers at a special screening hosted recently by solar-energy company Sunergise NZ and The Leonardo DiCaprio Foundation.
