SEATTLE, Thursday: Rapid growth in Amazon’s advertising means it now accounts for nearly 2% of global spend, according to the latest company reports and WARC Data.
Street Appeal (updated)
AUCKLAND, Today: An eye-catching new feature on the streetscape of downtown’s Stanley St is the strong branding on the former Ogilvy building – now the eponymous home of the NZ’s largest indie agency.
Credits Crunch
AUCKLAND, Today: Sweetshop, Scoundrel, Goodoil, Film Construction, Finch and Plaza were just a few of the key elements missing from Google NZ’s disastrous attempt last week to round up the top 10 Youtube tvcs of 2019.
What do I look for in a great ad?
AUCKLAND, Saturday: An amiable and eloquent Sir John Hegarty opened up before an audience of around 100 ad & comms people at a Love this Speaker event in Auckland last week – held to coincide with his judging role at Stuff’s inaugural Paper Planes print creativity competition (scroll down for this link).
No M+AD today
WAITANGI, Today: Thousands of people from around the world have packed – peacefully – into the usually sleepy Bay of Islands town to celebrate the signing of the Treaty of Waitangi on Thursday 6 February 1840.
Princess Charming
AUCKLAND, Today: For Pride 2019, Colenso client Spark and OUTLine wanted to remind the nation that when we talk, love wins. For 2020, they’re extending that conversation into the workplace with a new film focusing on recruitment within the LBGTQIA+ community.
Outdoor in the spotlight
AUCKLAND, Today: New Zealand’s media agency market has returned to growth in 2019, underpinned by the Rugby World Cup and local elections, according to the latest data from SMI AUNZ.
Strategic firepower
AUCKLAND, Tuesday: Following what it calls “a period of sustained business growth”, Colenso BBDO has strengthened its strategic firepower by adding Nathalie Moolenschot as head of customer experience strategy.
Aces Go Places
AUCKLAND, Today: Outdoor specialist Go Media has joined (wait for it …) the Interactive Advertising Bureau NZ, describing the move as “an important step in the development of our digital platform and offerings”.
Faster, sharper, smarter?
AUCKLAND, Tuesday: NZME has made key changes to its in-house media solutions division, doubling down (says CreateMe head Greg McCrea) “on its commitment to deliver a world-class one-stop shop for customers and clients”.
