Saatchi & Saatchi has created a groundbreaking campaign for client Bay Audiology that uses the fusion of sound waves and animation in a totally new way. Saatchi’s production partners were Starcom, Flux and Liquid.
Boost on top again at Promo Product Awards
AUCKLAND, Today: NZ promotional marketing agency Boost Promotions has won six major awards – including the supreme Platinum – at the APPA Promotional Product Awards.
PR gets its day in the sun
AUCKLAND, Today: The Comms Council has unveiled a new annual awards programme to recognise NZ’s best PR, experiential and social media campaigns.
FCB, Resn, Alt, Assembly, Clemenger share spoils at Design Awards
AUCKLAND, Saturday: From a story of a goat that combats real-world bullying, to an exhibition questioning NZ’s national typeface – the best in New Zealand design for 2018 has been revealed.
PowerShop taps Chinese-Kiwi agency
Shanghai/NZ-based Chinese digitial agency United Media Solution has been appointed by electricity provider PowerShop to build its brand with Chinese Kiwis in New Zealand.
JWT & Yukfoo gas up with Caltex
AUCKLAND, Today: Caltex NZ has debuted its new It’s a local thing positioning with a new campaign from J Walter Thompson and Yukfoo Animation.
Stand by, caller
Maureen Sinton (BA, MCS, AUT) is a PhD student at Auckland University of Technology. She is a former prominent talk radio producer, television producer, and television programmer. Her research interests include talk radio and public service radio. She agreed to a short interview with M+AD Daily …
Droll, fresh-faced Hilux tvcs extend campaign
Saatchi & Saatchi NZ has created a suite of three new 15 second tvcs for Toyota Hilux – uniquely droll Kiwi ads which have drawn on the ‘less is more’ communication style of a fair few of its drivers – to add to the launch campaign from October.
MediaWorks remains home of 25-54 audience
AUCKLAND, Thursday: More FM remains New Zealand’s number one music station in the third GfK Total New Zealand Commercial Radio Survey for 2018 with 8.8% share.
Ogilvy promotes Grafton to CCO, and Fedyszyn & McMahon to joint ECDs
Ogilvy NZ has promoted ECD Regan Grafton to chief creative officer, and Lisa Fedyszyn & Jonathan McMahon to joint executive creative directors. During his three-year leadership, Ogilvy MD Greg Partington says (in a release from the agency) Grafton has produced campaigns which have transformed brands and delivered spectacular results.
