AUCKLAND, Tuesday: NZ’s media agency market has ended a difficult 2018/19 financial year with a positive change of fortune in the last two months, with the growth in advertising expenditure reported in June the highest of the past year.
IABNZ enlists digital savant
AUCKLAND, Tuesday: IAB New Zealand has announced the appointment of Bauer Media digital gm Anne Chen to its board – an Auckland-based commercial digital expert with an international reputation.
Ogilvy NZ goes private
AUCKLAND, Today: Ogilvy NZ MD Greg Partington and WPP AUNZ have announced a restructure as a result of Partington purchasing WPP AUNZ’s shares in Ogilvy New Zealand (which the parties expect to complete later this week).
D3 launches Stuff’s new home for video
AUCKLAND, Today: Stuff, with Grey Lynn digital agency D3, has launched a new news & entertainment video destination, Play Stuff, featuring free content curated from BBC, Reuters, the NZ Press Association, NZ On Screen, Bravo NZ, Les Mills, Madman, Red Bull, and VICE.
Avalanche & TBWA aiming globally
AUCKLAND, Monday: NZ-owned and operated Avalanche Coffee – which claims to be NZ’s largest independent coffee brand – has appointed TBWA Group NZ to help drive aggressive expansion plans.
FCB refreshes WorkSafe Safe Guys
AUCKLAND, Today: FCB is rolling out the sequel to WorkSafe New Zealand’s Safe Guy campaign, encouraging workers to do the easiest thing to improve health and safety – to speak up. The campaign’s focus is a very amusing spot that riffs off our unique Kiwi accents!
Lime taps Pursuit PR
AUCKLAND, Monday: Lime e-scooters has appointed Auckland shop Pursuit PR Auckland as its NZ public relations agency, and reappointed Brisbane-based KDPR as its Aussie PR advisor.
Ad industry diversity survey follow-up
AUCKLAND, Today: The Comms Council is undertaking a follow-up to 2017’s industry-wide inclusiveness & diversity survey.
DDB launches VW Youngest Brother
AUCKLAND, Today: Volkswagen New Zealand has just launched its Youngest Brother campaign – an emotive return to brand advertising after a five-year hiatus.
Jenny Craig NZ taps Sydney shop
SYDNEY, Friday: Jenny Craig has appointed Aussie indie Switch Digital to handle digital media – including “Connected & Addressable TV” – in Australia and New Zealand.
