New Business Wins for MBM 

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Winter proving to be the winning season for MBM. Off the back of a record year in 2017, the Auckland/Wellington indie media agency MBM reports that it is enjoying a cracking 2018 with three great new business wins coming in over the last couple of months.

Cigarette giant hires McCann agency

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TOKYO, Sunday: In a move reflecting the changing dynamics between Big Tobacco and advertising, Philip Morris International has appointed Thirteen, a Japanese creative agency owned by McCann Worldgroup, on a project basis for an undisclosed product launch around its IQOS heated tobacco brand.

DDB wins KiwiRail pitch

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WELLINGTON, Today: State-Owned Enterprise KiwiRail has announced its appointment of DDB as creative agency following a competitive pitch involving five agencies. The incumbent was Clemenger BBDO.

Why planning is an outdoor job

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For planners, spending time outside the bubble of Adland is a necessity, argues Deutsch’s Rob Campbell in an essay for WARC’s Future of Strategy report 2018 (published yesterday – scroll down for the link to the full story).