AUCKLAND, Today: Lady Gaga’s creative director, and John Legend’s manager are two of the international line up of guest presenters announced for The Phoenix Summit – a new forum for creativity and innovation launching in Auckland this September.
Perceptive rewards long-serving leaders
AUCKLAND, Thursday: Customer intelligence agency Perceptive, has announced that two new senior leadership roles have been filled internally.
Augusto’s new kids’ show launches today
AUCKLAND, Friday: It’s a big occasion for creative agency Augusto, which today launches its new kids’ show on TVNZ’s children’s streaming platform Heihei.
Watching the detectors
AUCKLAND, Thursday: Phantom Billstickers has installed location-tracking technology that captures the wireless signals constantly emitted by mobile phones.
DAN folds NZ’s Davanti into Isobar
AUCKLAND, Thursday: Dentsu Aegis Network has acquired NZ-based tech consultancy Davanti Davanti, and blended it into Isobar Group. The acquisition follows the recent rebranding of Little Giant as Isobar NZ, signalling (says DAN NZ ceo Rob Harvey) “a clear focus on accelerated growth across the region”.
Vodafone & DDB lay guilt trip on moviegoers
AUCKLAND, Today: DDB and Vodafone, with Goodoil, have created a series of 20-second cinema spots – disguised as blockbuster trailers – to encourage moviegoers to switch off their phones.
Clemenger Group taps Chris Pescott
AUCKLAND, Today: Chris Pescott, Auckland-based founder of intelligence consultancy Perceptive, has been appointed to the newly established role of chief intelligence officer with Clemenger Group New Zealand.
Social post sells out Kiwi hot chocolate in Aussie supermarkets
AUCKLAND, Today: A West Auckland beverage company has sold out its entire stock overnight in Australian supermarkets following an unexpected social post from a Sydney mother and businesswoman.
YoungShand scores a hat trick
AUCKLAND, Wednesday: After several pitches, indie creative agency YoungShand has secured three new client wins – appointed to work with Tourism Holdings, managing the creative and media aspects of its Discover Waitomo business. The agency also secured Ministry of Business work, and Vitaco (Healtheries).
Why data is a game-changer in media – right now!
OP-ED BY BEACONS JUDGE ANTONY YOUNG: In Ken Auletta’s The New Yorker article, How the Math Men Overthrew the Mad Men*, he brazenly claimed that data and science are now more important to the ads and creativity as the currency for advertising.
