NEW YORK, Today: New York Festivals International Advertising Awards has launched Mad For This Ad, a new initiative that aims to reward great work before it’s even entered.
AUCKLAND, Tuesday: CBD-based PR company Wright Communications has launched a smartphone-based app it believes could replace conventional approaches to managing a crisis.
AUCKLAND, Today: Dentsu Aegis Network and the Movember Foundation have fired up a Happy Hour campaign – but it’s not about cheap drinks; it aims to build routine conversations between men and improving NZ’s mental health.
AUCKLAND, Today: The invitations are hand-lettered brown paper shopping bags. And the venue is recycled from last year. But the ideas are all brand spanking new and created by 100% biodegradable art directors and copywriters.
AUCKLAND, Today: Special Group NZ has hired Gary McCreadie as ECD. He was previously partner and creative director at Bartle Bogle Hegarty London, where he ran the agency’s largest accounts – Lynx/Axe global and The Guardian.
AUCKLAND, Today: Publicis Groupe has strengthened its presence in the New Zealand market, announcing two NZ-based roles to support their growing suite of local brands including Saatchi & Saatchi, Starcom, Zenith, Frontside and the recently acquired MBM and Digitas Affinity ID.
LAS VEGAS, Today: Auckland audio specialist Franklin Rd were last night named the ANZ Regional Music & Sound Company of the Year at the London International Awards 2019; Colenso BBDO scored one Gold and two Bronzes (all for Spark).
AUCKLAND, Today: Production & creative agency Augusto won the Supreme Business Excellence Award – NZ’s top commerce accolade – at last night’s Westpac Auckland Business Awards 2019 (Central Region).
AUCKLAND, Today: M+AD had a forgettable day on Friday – committing two nasty errors. First we stuffed up our story about Scroll Media’s new client – NZ’s venerable daily newspaper title, The Otago Daily Times.