OOH lifts measurement game

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The NZ billboard sector, which has continually struggled to come up with affordable in-depth viewer reasearch, has introduced what it calls “a single currency” measurement system – Daily Traffic Visuals – to tackle the problem.

Relaunch includes digital arsenal

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NZ Geographic publisher Kōwhai Media has repackaged and reinvigorated Mana magazine, and built a supporting website and app which streams stories from Mana and other Māori media outlets, bringing news and views with a Māori voice to a new digital channel.

Lucky Jordan?

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FCB and Vodafone have plonked Jordan Luck on a tacky three-wheel motorbike and put him out on the mean streets (with a girl drummer) to parody one of the most annoying songs ever written – American poster Rebecca Black’s Friday – to launch a new reward initiative.

RIP Glenn Jowitt, photographer

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Celebrated Kiwi photographer Glenn Jowitt – known for his Pacific Islands cultural images, as well as a distinguished career in advertising – died suddenly at his Auckland home last Tuesday, aged 59.