AUCKLAND, Today: The ad agencies that serve two iconic brands in NZ – Vodafone (DDB) and Fonterra’s Tip Top (Colenso BBDO) – are likely to retain their clients for some time yet, despite both being sold offshore.
ANZ and TBWA tell a bee to bee story
AUCKLAND, Today: ANZ New Zealand has launched a campaign that hits the sweet spot as it recognises the important role of business customers.
Not sure how to ask for a raise? Extra Pep Talks can help with that
WELLINGTON, Tuesday: Extra Gum, via Colenso BBDO, has released Extra Pep Talks, a voice-assistant-based online conversation tool that is designed to build confidence.
Wunderman Thompson rejuvenates Samsonite
LONDON, Today: A sexy high-energy global campaign for Samsonite is giving the venerable luggage brand a whole new look. The campaign will run globally across regional Samsonite social and online channels from today (and, eventually, other media).
Sobering thoughts
AUCKLAND, Today: It’s a slow news day, so M+AD is tapping into thoughtful pieces running in other media over the past 24 hours – like “the best commercial of all time” (on this page), and a lively take on the pleasures & perils of the demon drink by NZ Herald columnist Matt Heath (scroll down for the link).
The best commercial of all time?
BERLIN, Today: “Try not to cry watching this Ramadan-themed BMW ad by German agency Serviceplan that targets the Middle East, but tells a universal story,” says the Ad Nut columnist at Campaign Asia-Pacific.
Global designers come calling with a glimpse into tomorrow’s world
AUCKLAND, Today: Design leaders Simon Velvin, Dean Poole and Ben Corban of Alt Group are organising a series of five business events that aim to keep us in the frame for “our imminent dynamic universal society”.
Arrivals & Departures: New CMO at Sky
AUCKLAND, Friday: Steve Bayliss (formerly of Foodstuffs, Air NZ, Lion Nathan) has been appointed chief marketing officer at Sky TV.
Shine campaign steers Spark’s driverless car
AUCKLAND, Today: Britomart-based agency Shine has created a new business brand campaign for Spark’s 5G, starring Kiwi doco maker/journalist David Farrier.
DM Gold for Colenso’s Kupu
LONDON, Friday: Colenso BBDO has picked up two Gold Awards for Spark Kupu at the 2019 Caples Awards – the Oscars of the DM world.
