LONDON, Today: A sexy high-energy global campaign for Samsonite is giving the venerable luggage brand a whole new look. The campaign will run globally across regional Samsonite social and online channels from today (and, eventually, other media).
Sobering thoughts
AUCKLAND, Today: It’s a slow news day, so M+AD is tapping into thoughtful pieces running in other media over the past 24 hours – like “the best commercial of all time” (on this page), and a lively take on the pleasures & perils of the demon drink by NZ Herald columnist Matt Heath (scroll down for the link).
The best commercial of all time?
BERLIN, Today: “Try not to cry watching this Ramadan-themed BMW ad by German agency Serviceplan that targets the Middle East, but tells a universal story,” says the Ad Nut columnist at Campaign Asia-Pacific.
Global designers come calling with a glimpse into tomorrow’s world
AUCKLAND, Today: Design leaders Simon Velvin, Dean Poole and Ben Corban of Alt Group are organising a series of five business events that aim to keep us in the frame for “our imminent dynamic universal society”.
Arrivals & Departures: New CMO at Sky
AUCKLAND, Friday: Steve Bayliss (formerly of Foodstuffs, Air NZ, Lion Nathan) has been appointed chief marketing officer at Sky TV.
Shine campaign steers Spark’s driverless car
AUCKLAND, Today: Britomart-based agency Shine has created a new business brand campaign for Spark’s 5G, starring Kiwi doco maker/journalist David Farrier.
DM Gold for Colenso’s Kupu
LONDON, Friday: Colenso BBDO has picked up two Gold Awards for Spark Kupu at the 2019 Caples Awards – the Oscars of the DM world.
Assembly, FCB score Pencils at The One Show
NEW YORK, Friday: Auckland production company Assembly won two Gold Pencils on the second night of 46th One Show – both for the NZ Ministry of Education’s Oat the Goat.
Cannes taps Tamara O’Neill & Paul Nagy for jury duty
CANNES, Friday: Liquid Studios music & sound producer Tamara O’Neill and VMLY&R NZ chief creative officer Paul Nagy have been appointed in the first round of jury members for the 2019 festival.
Novices prosper in New York & London
AUCKLAND, Today: MDS AdSchool students Erica Mouter and Will Budget (now both at FCB) this week won a Silver Pencil from the One Show in New York for a Young Ones brief which called for ideas which would help Dove Care for Men support fathers to take paternity leave seriously.
