Following a competitive pitch, Education New Zealand (ENZ) has appointed Special Group as its creative agency partner for its upcoming global brand refresh. The incumbents are believed to have been Touchcast, Clemenger BBDO and OMD.
AUCKLAND, Friday: Kiwi beverage start-up Vista believes it proved the value of influencer marketing this week when it closed a large investment deal as a direct result of its influencer marketing campaigns.
AUCKLAND, Friday: FCB has won the New Zealand Post creative business after a competitive pitch in Q4 of last year. A NZ Post spokesperson told M+AD: “New Zealand Post worked with Clemenger BBDO and Assignment Group prior to the appointment of FCB.”.
AUCKLAND, Today: Leading customer intelligence agency Perceptive has announced that Andy Strain will be joining the team as senior research analyst this month.
AUCKLAND, Today: Wendy Thompson, ceo at social media agency Socialites (2018 Australasian Social Media Agency of the Year) has penned a birthday letter to Facebook, looking back at three Facebook features that changed the way she thinks about marketing. Read on …
AUCKLAND, Friday: Smartphone marketer Oppo has hired 5th year law and arts student Lucy Clarke for three months in a fulltime influencer marketing role – thought to be a first in NZ.
SEATTLE, Saturday: For those who love the weight and feel of a print newspaper in their hands, M+AD recommends you to this marvellous, inspirational Canvas story about how Amazon’s Jeff Bezos saved the Washington Post (scroll down for the link).
“So now we can put the underarm incident to bed,” Weekend Herald sports journalist Calum Henderson wrote, hopefully, in his Onscreen column on Saturday.
AUCKLAND, Friday: Bank of New Zealand has launched a new brand campaign, backed by the full resources of its agency, Colenso BBDO. Unlike many bank ads, this one’s understated, and scores serious cut-through with a charming acoustic jingle from Franklin Road.