OOH lifts measurement game

Editor News Make a Comment

The NZ billboard sector, which has continually struggled to come up with affordable in-depth viewer reasearch, has introduced what it calls “a single currency” measurement system – Daily Traffic Visuals – to tackle the problem.

Relaunch includes digital arsenal

Editor News Make a Comment

NZ Geographic publisher Kōwhai Media has repackaged and reinvigorated Mana magazine, and built a supporting website and app which streams stories from Mana and other Māori media outlets, bringing news and views with a Māori voice to a new digital channel.

Lucky Jordan?

Editor TVCs, News 2 Comments

FCB and Vodafone have plonked Jordan Luck on a tacky three-wheel motorbike and put him out on the mean streets (with a girl drummer) to parody one of the most annoying songs ever written – American poster Rebecca Black’s Friday – to launch a new reward initiative.

RIP Glenn Jowitt, photographer

Editor News 1 Comment

Celebrated Kiwi photographer Glenn Jowitt – known for his Pacific Islands cultural images, as well as a distinguished career in advertising – died suddenly at his Auckland home last Tuesday, aged 59.

Fairfax unveils events division

Editor News Make a Comment

Fairfax Media has launched a national events division, bringing under one roof Round the Bays, Central District Field Days, NZ CEO and CFO Summits, Sustainable 60 Awards and Women of Influence Awards – events which were previously run by various Fairfax divisions.