The New Zealand contingent at the 2017 London International Awards – ably led by Colenso BBDO – won 10 statues: Three Gold, one Silver, six Bronze, and three finalist spots. The show this year was held in Las Vegas.
SYDNEY: Global marketing software provider Marketo has hired Dallas-based Sarah Kennedy as its chief marketing officer (CMO). In addition, it has promoted California-based Matthew Zilli to the role of chief customer officer (CCO). Both will sit on Marketo’s executive team, reporting into ceo Steve Lucas.
“Dear Ed,” writes the Aussie PR person who sent us the Jacob’s Creek details – published in M+AD earlier in the week. “Thanks so much for my mention in your piece – and for running it so kindly,” she told us last night.
Yahoo Platforms has today announced three major additions to its native advertising format offering, introducing Animated GIFs, Carousel ads, and Slideshow video ads. The new formats join the brand’s leading native advertising suite and will enhance viewability for advertisers and provide a superior user experience.
Dentsu Aegis Network has promoted Melbourne-based Dentsu Mitchell managing director Adrian Roeling to the role of President, Amplifi Australia & New Zealand.
New Zealand is one of the hottest tourist destinations in the world but the country’s wider brand was almost a victim of its own success, which prompted a Government-led focus on developing a more inclusive national masterbrand.
Got a crazy idea for a street poster? Chances are it will end up on Ash McKenzie’s desk. He’s the national operations manager at Phantom Billstickers, which (says his boss) looks good on his Linkedin profile, but is really just a fancy way of saying he gets stuff done.
A new era for the Australian Rugby Union, now named Rugby Australia, or Rugby AU for short, has been unveiled across the Ditch with the unveiling of a new brand identity created by Sydney-based creative agency Digilante.
With just two weeks to go, organiser Ryf Quail is still out there doing the hard yards to promote his upcoming annual ad:tech Auckland digital marketing event. His immediate goal: A full house.