In an idea developed by FCB Media Young Cannes Lions participants, Breast Cancer Cure and Wilson Parking have teamed up this October for Breast Cancer Month to trial a New Zealand first in fundraising.

To celebrate last Sunday’s International Coffee Day, Pead PR Auckland shared some behind-the-scenes video about the filming of Nespresso’s The Choices We Make tvc, out of JWT New York (scroll down for the link).

Leading engagement marketing software provider Marketo has announced the appointments of three executives to its global revenue team.

The Comms Council has this morning unveiled this year’s Effies finalists. They are: DDB, FCB, FCB Media, True, Colenso BBDO, MediaCom, Shine, Special, Saatchi, Sugar, Mindshare, 99, and justONE (scroll to the end to access the finalists PDF).

Breast Cancer Foundation NZ and Colenso BBDO and have launched The Survivor’s Collection campaign for breast cancer awareness month this October.

SYDNEY: A new survey out of engagement marketing platform Marketo finds that 53% of marketers’ primary focus is now engaging customers to drive revenue. It also shows they are failing to bring their CEOs on this journey with them.

While welcoming the 50% increase in size for Nielsen’s TV audience panel announced last week, the Association of NZ Advertisers says it is disappointed that broadcasters haven’t addressed “the fundamental weakness” in TV audience reporting in NZ – the absence on minute-by-minute audience measurement.