Public relations companies exist to, among other things, get publicity for their customers. It therefore stands to reason that the agency should have the chops to get itself publicity too. And that’s something which independent research from Tangible Media has shown Pead PR does better most.
Sodastream adds fizz to April Fools Day
The PR Shop Auckland led the April Fools idiot charge at the weekend with a truly awful spot for client SodaStream, who used it to launch their new product, SodaSoak – a gadget which fizzes your bath water. Yeah, right!
Kiwi adman eyes $1 trillion prize
Agency executive Paul Manning has walked away from a lucrative career as MD of one of the nation’s largest creative shops to take a $5 million punt on a start-up business in a start-up industry that doesn’t exist yet.
And the winner is … The NZ Herald
You can always rely on NZ Herald writer Chris Rattue to provide a searching examination of major sports events. In Saturday’s paper his focus was the World Championship Parker vs Joshua heavyweight title fight (read it here).
M+AD takes an Easter break (updated)

We at M+AD are not particularly religious types – but when it comes to festive holidays, we’ll take ’em, along with everybody else!
Entry call for vertical NZ Tall Shorts Film Fest

Spark, Facebook and Colenso BBDO have joined forces to create the Tall Shorts Film Festival, flipping the traditional landscape film format on its side with a vertical-format film festival “for the mobile age”.
Diverse Wellington shoots new tourism campaign
Depictions of a farmer as a drag queen and a real estate agent who moonlights as a stand-up comedian are highlighting the diversity and acceptance found in Wellington as part of a new online tourism campaign targeting Kiwis.
Comms Council welcomes ThinkTV launch
At an agency and media event in Auckland this morning, TVNZ, MediaWorks and Sky TV joined forces to launch ThinkTV – a collective voice for the industry to promote the scale and effectiveness of television advertising in New Zealand.
The Māori woman inside NZ advertising’s white boys club
Saturday’s Weekend Herald featured an interesting piece – with a taped interview – about Bridget Taylor, the ECD at Contagion, the full-service indie agency she founded with husband Dean Taylor.
AdMusic 2.0 launches as MusicBrief
Sydney, Today – Following a successful year beta-testing the bespoke music platform in Australia, Admusic V2.0 will launch on both sides of the Tasman this week under the name MusicBrief.