The Salesforce Digital Advertising 2020 Report finds the industry going through substantial transformation driven by consumers demanding personalised experiences from every brand they interact with, according to Salesforce director of ad tech Kevin Doyle.

M+AD stuffed up yesterday’s report about Fairfax NZ Ltd (aka Fairfax Media) announcing its name change to Stuff Ltd (New handle for Fairfax Media) via a printed letterbox flyer.

NZ ad tech company VeNA and global digital rugby network RugbyPass have signed an exclusive reseller partnership covering New Zealand and Australia.

LONDON, January 23. – Major sporting events and political campaign spending are expected to underpin growth of 4.7% in the global ad market – the strongest rate since 2011, according to global ad/media site Warc.

DDB is the only NZ agency to reach finalist status in The One Show Q3 shortlist, taking out four places for Autism New Zealand in the Radio category.

Following the success of Pedigree SelfieSTIX – a specially designed clip that lets owners attach a Pedigree DentaStix to the top of their smartphone – Pedigree and Colenso BBDO have launched the Pedigree SelfieSTIX app that lets people add fun filters to their dog’s perfect photo.

Comexposium, the Paris-based outfit that owns the ad:tech, iMedia, MMS and E-Commerce One to One brands, has absorbed its New Zealand JV partner MTS “to deliver a total ANZ event solution”.

Fairfax NZ Ltd (aka Fairfax Media) is changing its name to Stuff Ltd, effective Thursday 1 February. There was no official release – the information was distributed in printed letterbox flyers.