Fuse & OMD fire up McDonald’s Snapchat chain filters

EditorNews Make a Comment

McDonald’s, with the guidance of social and media agencies Fuse and OMD, have introduced Snapchat chain filters to the New Zealand market.

These branded Snapchat Geofilters are available when inside any of the McDonald’s standalone restaurants in New Zealand. Users simply take a snap and swipe across to access the filter.