Programmatic Marketing? The Marketing Association will attempt to address that question – and all it entails – at a full-day course to be held in Auckland in September.
Merger creates new promo marketing shop
A new promotional marketing agency has emerged in Auckland after Crippz Promotions & Trendee Promotions – which have been in business for 30 years – bought NZ online custom-made/NZ-designed apparel company Mr Vintage, to rebrand as Boost Promotions.
Social agency wins Bayer Consumer Health pitch
Auckland social media agency Socialites has won the Bayer NZ Consumer Health account in a three way pitch against data-crunchers Krunch Auckland and JWT NZ.
Levi’s shoots no-names in Auckland
Levi’s Australia and New Zealand has this week embarked on its first major piece of menswear brand advertising in seven years, with a new campaign titled Live in Music via Sydney agency Monster Children Creative.
Republik connects Kiwis with Volvo
Freemans Bay indie Republik and Kiwi director Paul Ross Jones have collaborated to produce local brand content for Volvo Cars New Zealand, for use in digital, cinema and TV.
Arrivals & Departures: MediaCom promotes from within for New Zealand MD
MediaCom has confirmed Matthew Vogts as the new managing director for New Zealand. Vogts joined MediaCom three years ago and has been a key part of the leadership team that has seen double-digit growth and recognition for work at both local and international award ceremonies.
The Boris Johnson show – a cut-price royal tour?
“It was less Vini, Vidi Vici: more Veni, vidi, patrocinari when UK Foreign Secretary Boris Johnson blew into town,” reckons Rob Hosking, writing in the latest NBR.
Lexus Design global comp wants more Kiwis
Design professors and employers of top up-and-coming New Zealand design talent are implored to persuade their protégés to enter the esteemed Lexus Design Award.
Goodman Fielder casts its net
Regional food giant Goodman Fielder has narrowed its search for a new creative partner down to three possible suitors, according to a report from local marketing news site StopPress.
Arrivals & Departures: Track on track with four hires
Following a period of what it calls sustained growth, Track NZ has bolstered its team with four hires. Anna Von Trott and Sophie Taylor are two familiar faces returning to Greys Ave.
