London, 30 November.– Mobile is now the world’s second-largest advertising medium, representing 23% of global adspend, according to a new report out from global ad site Warc.
Leading China-NZ agency expands to Melbourne
Leading Chinese social media agency United Media Solution (UMS) has opened an office in Melbourne office to help Australian businesses connect with Chinese consumers.
Action central
“Massive traffic throughout the day. Heavy traffic for on-ramps in all directions.” Now where, in New Zealand could Phantom be talking about?
Movember fights for the Right to Grow
This year’s Movember The Right to Grow campaign was proudly grown by the Dentsu Aegis Network – BC&F Dentsu, Carat, MKTG and Amnet – targeting high schools with clean shave rules.
Arrivals & Departures: Eyeota taps Oz-based GM for NZ
Global audience data provider Eyeota has strengthened its ANZ leadership by hiring Sydney-based industry veteran Peter Hunter as NZ/Australia general manager.
Y&R & Gwyneth Paltrow play hide-and-seek for Meadow Fresh
Y&R has devised a cunning plan to promote Meadow Fresh’s new authentic Greek yoghurt – by enlisting an endorsement from somebody called “Gwyneth”, then leaving the star out of their ad.
VeNA ties knot with digital sports content giant
Local ad tech platform VeNA (offices in Auckland, Singapore and Sydney), and digital sports content & media company Perform Group, have unveiled an advertising representation agreement for New Zealand, which the partners say will open up a wider range of possibilities for brands to reach sports fans and predominantly male audiences.
Scissors, glue, and NZME
Shopping site GrabOne reckons its new interactive campaign – created in-house – will help New Zealanders to ‘spend less’ this Christmas. Entrants need only scissors, glue, and their local NZME newspaper.
Colenso takes new Fonterra campaign to the regions (updated)
The commercial’s title says it all: Made by Many is the tale of the Fonterra people and the animals that make and prepare our milk – the tanker drivers, tyre makers, the bottle filler-uppers, the bakers, the guys who build fridges, the dairy owners, the farmers and chief cheeses, “all working together, to keep things turning”.
Eleven PR launches Krispy Kreme in NZ (updated)
TBWA Group division Eleven PR has been appointed to launch the iconic Krispy Kreme doughnut brand in New Zealand.
