Ogilvy is ditching Mather, introducing a new corporate identity and cementing months of streamlining with a simplified organisational structure that New York-based global chief executive John Seifert says will “build a new model for our industry”.
Shine switches on Genesis Energy IQ
Genesis has launched its latest innovation and brand campaign, produced alongside its agency, Shine Auckland. “This campaign demonstrates a true manifestation of Genesis’ new positioning – With you. For you. – that sees them put their customers at the heart of everything they do, collaborating with them to develop new innovations, tools and services, to help put them in control of their energy at home,” says Genesis group manager/brand & marketing Justine Fairlie.
NZH Business section marks Stickman’s 10th
“At the time, FCB creatives Billy McQueen and Chris Schofield would have been unaware that the faceless entity they unveiled become one of the most recognisable characters in NZ advertising,” writes NZ Herald business journalist Damien Venuto in a full-page (no ads!) 10-year birthday salute to Pak’nSave’s iconic campaign.
Big Mobile & Sky Kiwi host 6-a-side NZ agency World Cup
To celebrate the upcoming Football World Cup & their Widespace publishing partnership, Big Mobile & Sky Kiwi hosted the six-a-side indoor agency football tournament in Auckland.
Blutui and Creativepool pair up in Cannes
Kiwi web entrepreneurs Blutui have teamed up with UK agency Creativepool to pitch to a shared market at this year’s Cannes Lions Festival.
Blimmin Gooorgeous
M+AD today salutes Topp Twins Jools & Lynda who have been finally and deservedly recognised by the Crown after a lifetime of enlightened humour, with a knighthood.
Colenso & Mars cook up a dogustation menu
Mars NZ and Colenso BBDO are aiming to turn Dog World is turned into a culinary adventure in the new My Dog campaign.
Cannes Lions links
There’s now just 15 days to go to the launch of the 2018 Cannes Lions Festival, in France on Monday 18 June (ends on Friday 22 June).
Aids Foundation takes a new shot at HIV
A new campaign created by Sydney agency Frost*Collective is encouraging gay men to “drop their load” to end HIV transmission.
Cheers, Ma’am!
If ever there was a living anachronism, that would have to be the institution that we know as Queen’s Birthday – still officially celebrated throughout New Zealand and Australia. Which means, of course, no M+AD Daily on Monday (4 June).
