London, 31 January – D&AD has created a campaign for its upcoming 2017 D&AD Professional Awards. “Winning a Pencil is often the highlight of a creative career, so D&AD wanted to take a look at the people behind the campaigns and find out what it really means to those who win,” comms manager Elisa Barnard said. “It was all done through the eyes of those that know them best – their mums [including Kiwi expat Sally Campbell’s mum in Aotearoa].
Love story
Sugar&Partners has created a TV & print campaign to launch its new range of muesli and porridge. “Hubbards breakfast are like a love story in every box,” says the agency blurb.
Nine to go?
The NZDMA reckons there’s only nine tables left for its big awards nite in Auckland in three weeks – according to the latest DMA plug urging us all to buy tickets.
Arrivals & Departures: Publicis Paris taps Lévy successor, MediaWorks Radio tune-up
Paris-based Publicis Groupe has chosen Arthur Sadoun, currently ceo of Publicis Communications, to succeed Maurice Lévy as chairman & ceo of the groupe, effective June 1. Lévy has been retained as supervisory board chairman.
DDB taps Christie Cooper for global gender project
DDB Worldwide has launched The Phyllis Project, an initiative to further the agency’s commitment to gender equity in the workplace. A selection of 12 women from the entire network (more than 200 offices) have been selected “and,” says DDB/Mango NZ’s Eleisha Balmer, “I’m thrilled to say our very own creative director, Christie Cooper, is one of them.”
Mobile is NOT a channel, it is a lifestyle
Avalon Group NZ ceo/content director Ryf Quail writes exclusively for M+AD: Will we see the explosion in mobile investment by marketers in 2017? Not if we continue to view it as a standalone channel or an afterthought. Many marketers today make the mistake of treating mobile as a communications channel for customers.
Kung Hei Fat Choi
Auckland-based specialist shopper marketing agency Energi has partnered with NZ crafted goods brand Pedro’s Bluff to produce 30 mini money pouches to gift to their clients, and celebrate the first day of the Chinese lunar calendar (Saturday just gone – 28 January).
New global comp launches
London-based ad/media site Warc is today launching a new global competition, the Warc Awards, to honour the effective use of emerging marketing disciplines.
Arrivals & Departures: Top Aussie joins 99 as strategy director
Following an international search, CX-driven retail agency 99 has announced that Dan Bye – a multi-award winning communications strategist – has joined the agency as director of strategy.
Cannes taps 6 female presidents (updated)
A broad cross-selection of global advertising talent has been named as jury presidents for the Cannes Lions in June – including a fairly impressive gender split of six females and 10 males. Of the 16 presidents, seven are from European agencies, five from the US, one from Asia, an Aussie (with Kiwi connections), and one from South America.
