M+AD!

New post-merger identify for MEC & Maxus

Editor September 7, 2017News Make a Comment

London and New York, 6th September 2017: A new billion-dollar media/content/technology agency – named Wavemaker – has been created by WPP/GroupM from the merger of MEC and Maxus. MEC NZ, which has a very low profile in this country, is sure to also adopt the new name.

BBDO NZ stars in Clio shortlist

Editor September 7, 2017News Make a Comment

New Zealand work is shining at the Clio Awards in New York, with 10 finalists emerging after the preliminary rounds. Colenso BBDO is through in seven categories, Clemenger BBDO two, and Assembly has one.

The Pond restructures, adds weight

Editor September 7, 2017News Make a Comment

Creative recruiter The Pond has restructured and added more personnel – a move it says is in response to runaway demand from agency and corporate clients for creative, design, digital, and marketing talent.

Kiwis can fly (updated)

Editor September 6, 2017TVCs, News Make a Comment

True Auckland has just completed work on a follow-up to Air New Zealand’s A Better Way to Fly starring “Dave the Goose”. This new spot stars stars “Pete the Kiwi”.

GSL Promotus & Thieves gamble on fun

Editor September 6, 2017TVCs, News Make a Comment

What starts as #Fun can quickly become #Unfun – that’s the message the Health Promotion Agency are using to reach out to at-risk gamblers in a campaign developed in partnership with GSL Promotus.

Would you vote for this man?

Editor September 6, 2017News Make a Comment

“I’ve been up to my eyeballs in Adland for nearly 20 years, in a number of production and suiting guises, currently as a recruiter for 3rdeye Recruitment,” writes adman Clinton Ulyatt in the latest online issue of StopPress.

Poster paste meets pixels

Editor September 6, 2017News Make a Comment

Phantom Billstickers have introduced an app that provides clients to a real-time record of their campaign across all 800+ of the company’s frames nationwide.

Bloggers vs Media Brands: reaching women who are passionate about fashion

Editor September 6, 2017News Make a Comment

Bloggers create more posts than magazine brands, but in terms of reach, magazine posts connect with just as many people – but magazine content is four times more likely to be shared than fashion blogger content, creating a richer engagement with consumers.

Arrivals & Departures: WPP ANZ signs new ceo for Data Investment Management Group

Editor September 6, 2017A+D, News Make a Comment

Sydney, September 05, 2017: WPP AUNZ has promoted industry veteran Rob McLachlan as ceo of its growing Data Investment Management Group, which includes a range of research, training & comms agencies in New Zealand and Australia. Previously, he was a finance executive with the group.

NZ marketing agency wins Platinum at transtasman Promo Awards

Editor September 5, 2017News Make a Comment

Auckland shopping marketing agency BTL cleaned up at the Australasian Promotional Product Excellence Awards, held this year at the Langham Auckland.

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