McCann New York’s virtual reality Field Trip to Mars campaign for aerospace group Lockheed Martin picked 19 Lions at Cannes this year, more than any other single piece of work. McCann’s brief was to spark an interest in space among young people.
Auckland agency helps Stuff introduce its revolutionary nationwide fibre service
Stuff Fibre has launched New Zealand’s first national fibre only service, promising consumers a better, simpler internet experience with unlimited data, no fixed term contracts, simple billing and local customer service.
AdRoll eases pathway to Instagram
Global performance marketing platform AdRoll, with over 25,000 clients worldwide, has released The Performance Marketer’s Guide to Instagram.
Telco lifts data limits
Vodafone has announced changes to its mobile data plans, offering 50% more data on its latest On Account plans, $59.99 and above.
Populr’s solution to the 40% of top Auckland marketers unhappy with ROI from social channels
A survey of leading Auckland marketers conducted by influencer marketing platform Populr and The Marketing Association, has found that 40% aren’t satisfied with the return on investment from social channels.
NZ ad foundation slams proposed Euro-centric ‘unhealthy’ food regs
Both the advertising industry and the public health sector agree that ‘unhealthy’ food should not be advertised to children. A key issue is defining ‘unhealthy’ and ‘healthy’.
Tonite’s the night!
The 9th annual Battle of the Ad Bands kicks off tonight at the Kings Arms, with MC Mikey Havoc running the show. At press time this morning, CAANZ reports sales of 383 ticket.
Botab backs local musos
The CAANZ official Botab charity is once again The NZ Music Foundation. “They do great work with Kiwi music people experiencing distress and hardship and they make music projects possible all over the country in healthcare, with at-risk and vulnerable people, and in communities that are doing it tough,” says CAANZ’s Stephanie Bateman.
oOh! in growth spurt
oOh!media has expanded its New Zealand retail centre advertising network with the signing of four contracts with leading retail property groups – Precinct Properties, Kiwi Property, Tinline Property Group and the Stride Property Group.
Xbox NZ forges deal with TVNZ OnDemand
Xbox New Zealand and TVNZ have linked to launch of TVNZ OnDemand for the Xbox One family. It’s available now as a free download from the Xbox Store, and the app offers quick and easy access to TVNZ’s huge library of content that can be streamed directly to TVs without the need for a smart TV, says TVNZ product Jason Foden.
