Regional food giant Goodman Fielder has narrowed its search for a new creative partner down to three possible suitors, according to a report from local marketing news site StopPress.
Arrivals & Departures: Track on track with four hires
Following a period of what it calls sustained growth, Track NZ has bolstered its team with four hires. Anna Von Trott and Sophie Taylor are two familiar faces returning to Greys Ave.
Lil’ chefs push My Food Bag’s Bargain Box
Saatchi & Saatchi & Robber’s Dog have delivered a new My Food Bag tvc for Bargain Box “super affordable” families meal delivery service.
OOH and mobile converging?
LONDON: Out-of-home media is attracting some unexpected advertisers as the medium’s digital capabilities expand and the possibilities grow for a more creative approach using real-time and contextually relevant content, reports UK-based global ad site Warc.
Arrivals & Departures: Marketing Association wheels in new ceo
The NZ Marketing Association has appointed business consultant Tony Mitchell as its new chief executive, filling the role left vacant by the departure of Gill Stewart in May.
Technical filming on a budget: video in the content space
Film Construction has been busy producing video in the content space. Their most recent video project for Bayleys Recruitment proves that technically challenging film work is still possible with today’s shrinking budgets.
New York awards show selects Kiwi juror
Chemistry Interaction joint creative director Pat Murphy has been invited to judge the 2017 DMA International Echo Awards and will be heading for New York in August.
No stone unturned at NZ Research powwow
The Research Association has unveiled four keynote speakers for its upcoming RANZ conference in Auckland. They are AUT Marketing Professor Roger Marshall, Data Futures Partnership chair Dame Diane Robertson, APAC Research Now vice-president Elizabeth May, and social influence marketing agency Bloggers Club ceo Spencer Willis.
Arrivals & Departures: Bauer taps award-winning digital sales maven
Bauer Media Group has appointed Jacquie Fraser as their new digital sales manager. Fraser has over eight years’ experience working in media sales in both New Zealand and the UK, and joins Bauer after two years at Exponential Interactive.
The road to the right director
“The single biggest creative choice in any project is the choice of director.” That’s Matt C Minor, director of integrated production at Crispin Porter + Bogusky London, quoting David Puttnam, the legendary film producer – who also cut his teeth in advertising.
