Global professional hair colour, styling and care company Wella, has appointed Mango Sydney and Mango New Zealand as its public relations agency partners across Australia and New Zealand after a competitive pitch (against unnamed agencies). 

The NZDM Awards call for entries closes in two weeks – on lucky Friday 13 October. But – for an extra fee, there’s an extension deadline a week later (on Friday 20 October).

In an idea developed by FCB Media Young Cannes Lions participants, Breast Cancer Cure and Wilson Parking have teamed up this October for Breast Cancer Month to trial a New Zealand first in fundraising.

To celebrate last Sunday’s International Coffee Day, Pead PR Auckland shared some behind-the-scenes video about the filming of Nespresso’s The Choices We Make tvc, out of JWT New York (scroll down for the link).

Leading engagement marketing software provider Marketo has announced the appointments of three executives to its global revenue team.

The Comms Council has this morning unveiled this year’s Effies finalists. They are: DDB, FCB, FCB Media, True, Colenso BBDO, MediaCom, Shine, Special, Saatchi, Sugar, Mindshare, 99, and justONE (scroll to the end to access the finalists PDF).

Breast Cancer Foundation NZ and Colenso BBDO and have launched The Survivor’s Collection campaign for breast cancer awareness month this October.

SYDNEY: A new survey out of engagement marketing platform Marketo finds that 53% of marketers’ primary focus is now engaging customers to drive revenue. It also shows they are failing to bring their CEOs on this journey with them.