Google remains New Zealand’s most influential brand, according to French-owned global research outfit Ipsos, which has released its latest comprehensive study measuring and ranking today’s brands in New Zealand. NZ-based companies took four of the top 10.

NZ-owned Go Media has announced the rollout of five new digital billboards, expanding its presence into Wellington, Hamilton, Tauranga, Palmerston North and Otaki.

NZ market & social research shop Colmar Brunton has been named as one of three finalists in Esomar’s global Research Effectiveness Award for 2017, with the winner to be named at the 70th anniversary Esomar congress in Amsterdam in September.

SYDNEY – Marketo, Inc, a leading provider of engagement marketing software and solutions, has unveiled its latest suite of product capabilities to further empower marketers to create more personalised and authentic cross-channel experiences for their buyers.

This piece was written for M+AD by US-based marketer Jason Mayoral: When selling a product, you want an insight of what your target audience’s wants and needs are. Then you can plan your marketing activities towards what you believe your potential customer’s interests are. But there is one link missing in the chain: Market Research.

The New Zealand Labour Party has appointed Australian agency Moss Group to manage its election campaign, according to NBR. The party did, however, hire a NZ media partner – MediaCom.

Australia’s reputation for bravery and innovation in advertising has taken a knock as a survey shows that more than half of the nation’s consumers can’t remember a single ad they really liked or disliked.