Arrivals & Departures: comScore taps Aussie trio

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American cross-platform measurement company comStore (which opened for business in NZ last year) has made three senior Australia & NZ appointments – all based in Sydney, from where they will work with comScore’s new partner in NZ Fresh Focus managing director Ryf Quail, and recently appointed Auckland-based NZ business manager Michael Lams.

Digital drives impressive outdoor growth

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It will surprise nobody to hear that advertising revenue spent through members of the Outdoor Media Association (OMANZ) continues to grow at 29% year-on-year for the first half of 2017. Driven by several creative companies and the advent of digital screens, Outdoor has become the sexiest of media.