There’s no holding back a truly great ad – and DraftFCB’s Mitre 10 Sandpit is proving that it’s already a classic. This month it returns to the M+AD Top 10 (at #2) a remarkable six years after it was created (in 2008).
New Zealand has four commercials through to the shortlist round of the Cannes Film Lions, announced overnight – two from DDB, and one each from Clemenger and Saatchi & Saatchi.
DDB and Sky have launched their first campaign using text streaming technology Spritz to take a new-look message to Kiwi viewers.
Direct from the northern beaches of Sydney: Wellington-based national digital/creative recruiter TalentShop has recruited consultant Jessica Haines from Firebrand Sydney.
The Cannes Lions and the Bill & Melinda Gates Foundation have put up 10 x US$100,000 competition prizes for a campaign that supports solutions to global health and poverty. The partners will also provide a further US$1 million to execute the winning ideas.
Positively Wellington Tourism has tapped an LA-based Scottish immigrant to Australia to sell our capital city to the Aussies.
The inaugural #SMCAKL Awards last night saw NZ’s social media superstars recognised at the Britomart Country Club.
The deadline for the Magazine Awards is 5pm tomorrow (Friday 20 June). The event itself will be held in Auckland on Thursday 25 September.
Seven Lions for New Zealand work on Day 4 in Cannes – but none of them Gold. The categories decided last night were Radio, Design, Cyber, Press, and Product Design.
ZenithOptimedia is championing a new strategic approach to communications planning that requires a rethink of the way clients prioritise and allocate resources across paid, owned and earned media.