A surprisingly large AGAINST vote for Campaign Brief Australia’s poll of readers’ views on same sex marriage in Australia has stirred up a hornets nest.
Global effectiveness spotlight on Ponsonby shop
Colenso BBDO has risen to 5th Most Effective Agency in the World in the Effie Effectiveness Index rankings. Colenso was only Australasian agency in the top 10 and was 3rd in the Asia-Pacific region.
Arrivals & Departures: DAN expands strategy team
Dentsu Aegis Network has promoted strategy director Jacquie Bennett to the newly created role of group head of strategy. Her original strategy director role in the strategic team will now be taken up Ryan Jordan, who joined DAN in August.
Asia-Pacific early deadline looming
With the early deadline closing in, Campaign Asia-Pacific is renewing its call for entries to the Australia/New Zealand Agency of the Year. The first deadline is Friday 1 September 2017.
Get yer ya-ya’s out!
Tickets go on sale today for the last ever Battle of the Ad Bands to be held at the doomed Kings Arms, which has been marked for demolition.
BC&F Dentsu takes Tower forwards – by going backwards
Tower Insurance aims to demonstrate its commitment to helping Kiwis deal with whatever life throws at them in a new brand campaign produced by Barnes, Catmur & Friends Dentsu.
Artificial Intelligence in the spotlight (updated)
Tickets have gone on sale for the 2017 Direct Marketing Conference, to be held at the Crowne Plaza Auckland on Tuesday 29 August, from 9am-5pm.
Reaching an extra 700,000 New Zealanders ‘easy as ticking a box’
NZ closed captioning and audio description expert Able has forged an alliance with ad delivery company Group IMD – now the owner of original Auckland startup eBUS – to offer simple one-click closed captioning (CC).
ad:tech nets Aussie digital star
Auckland’s big upcoming ad:tech conference has added Facebook’s Ellie Rogers to its roster of keynote speakers in town on Thursday 16 November.
Wendy’s harnesses power of in-game advertising
Wendy’s new Baconator campaign – which taps into innovative American in-game creative technology – is now appearing on billboards in popular video games.
