The secrets to the success of some of New Zealand’s most effective marketing campaigns were unlocked at yesterday’s launch of the inaugural 2016 Effie Report.
TV leads brand discovery
Despite the increasing amount of time consumers spend on digital platforms, real-world recommendations and ads seen on TV still dominate when it comes to discovering new brands, according to a report on English ad+media site Warc.
NZME sells Wairarapa daily – locally
NZME Publishing Ltd has signed a conditional agreement to sell the daily Wairarapa Times Age to National Media Ltd, a company owned by Andrew Denholm, the current general manager of the newspaper. Included in the agreement are the Wairarapa Midweek and TA Property papers.
Spark the last Kiwi left standing?
The announcement last night of a merger between Sky TV and Vodafone NZ is significant industry news, but it doesn’t change Vodafone competitor Spark’s business focus or our ambition to help New Zealanders make the most of the power of technology to unleash their potential, says Spark managing director Simon Moutter.
Public service announcement
NZ Herald Sideswipe correspondent Ana Samways found this image at thecuriousbrain.com – since then, it’s popped up on B&T and a number of other sites.
With a little help from their friends
Another significant campaign for the Heart Foundation – this time built around TV – has found its way to M+AD, via Barnes Catmur & Friends Dentsu.
Beyond the breasts
Following in the footsteps of their previous Go Red For Women print ad (see end of the story), the Heart Foundation is continuing to address the lack of heart disease awareness among women.
Search, Social Media dominate interactive adspend
Interactive Advertising continues to grow, according to the latest IAB/PwC Online Advertising Report which notes that Interactive generated $203.5 million in Q1 2016, a 7% increase year-on-year.
ASB signs with Seven Sharp
Saatchi & Saatchi client ASB has signed a sponsorship deal with TV ONE’s Seven Sharp – effective from next month – in a partnership that ASB says will recognise and reward deserving New Zealanders.
Stand up Nicholas Smith, Phil O’Reilly
M+AD missed two key names in our Queens Birthday honours coverage yesterday – Otago Daily Times managing editor Nick Smith and Phil O’Reilly, head of the former Newspaper Proprietors Association (better known in its day as NPA).