At the start of summer Tip Top and Colenso launched a series of social experiments to find out if Feeling Tip Top makes everything better. They did tests in the workplace, at the movies and on the streets. And the results strongly suggest that – yes – Tip Top ice cream makes a difference to people’s frame of mind and therefore makes life better.
Facebook has appointed Spencer Bailey to lead its New Zealand operations as Head of New Zealand. Spencer is a senior digital executive with over 20 years’ experience in advertising and publishing, and a founding member and former chairperson of the Interactive Advertising Bureau New Zealand.
Tourism Australia has called a PR pitch as it seeks a series of agencies to provide specialist PR support to its in-market teams in a dozen key international tourism markets – including NZ.
Australia-based design-led retail consultancy Greater Group, which already has offices in Hong Kong, Shanghai, Sydney, Melbourne and Brisbane, has expanded its global footprint by opening an office in New Zealand.
Almost half of young New Zealanders admit to unauthorised streaming of TV programmes and almost a third indulge in unauthorised downloading of movies.
Spark PHD has been breaking the country’s ‘sleep styling’ hair habits with the year-long TRESemmé 365 Project. To prove to New Zealand women that it is possible to have great hair every day, the innovative campaign sees one stylish Kiwi girl challenged to mix up her look every day for 365 days, sharing her journey online, with the support of TRESemmé styling tips, tricks and products.
Clemenger BBDO Wellington has been named a Best in Show finalist in the 2014 Mobius Awards for NZTA Mistakes – just one week after the ad was named by the UK’s Gunn Report as one of the 12 best global campaign in 2014.
J Walter Thompson NZ has released 10 Years of 10 Trends global report, marking a decade of annual trends forecasts. The report explores 10 of the most compelling macro trends identified since JWTIntelligence began its annual forecasts – trends shaping societal behaviours and attitudes, and defining the business landscape today.
TVNZ general manager media sales Richard Sandford is returning to client side after taking up a position with Spark: No further details were available at press time.