Argentine art & motion studio Plenty has collaborated with Auckland brand agency String Theory to create a short film, We Need To Talk About Alice, to raise awareness of charity book website Good Books. The short film coincides with the 150th anniversary of Lewis Carroll’s Alice’s Adventures in Wonderland.
AWARD NZ picks its winners
Jemma Titheridge has been named New Zealand’s top AWARD School student at a graduation ceremony at Little Easy in Ponsonby. Second place was awarded to Robert Chapman, with Amy-Rose Lynch taking third place.
New site mines best of Bauer
Bauer Media has launched WomensWeekly.co.nz, a new online brand bringing together content from the people behind some of New Zealand’s most popular and influential magazines. The new site draws on content not only from New Zealand Woman’s Weekly, The Australian Women’s Weekly (NZ Edition), NEXT, Good Health Choices, North & South and (where relevant) New Zealand Listener, but also exclusive online video and lifestyle news content updated daily.
Two big shows come together in 2016
The Australasian Writers and Art Directors Association (AWARD) will increase its presence at Sydney’s annual Semi Permanent festival of creativity and design from May 2016, in a collaboration that will introduce an annual AWARD showcase to the three-day event and host the annual AWARD Awards ceremony as a new focal point of the festival.
Mobile ad shop raises $2.2m, lists on NXT
The share offer from Snakk Media Limited (SNK) successfully raised $2.2 million, including $0.7 million of oversubscriptions – meaning Snakk will today proceed with its listing on the NZ Stock Exchange’s NXT market (for small and mid-sized businesses).
Talent galore lined up for NZ Web Fest
Social talent, branded content, web TV and indie video will collide at the inaugural NZ Web Fest (held in conjunction with over 40 Web Fests around the world) to be held at Auckland’s Media Design School on Saturday 7 November.
Business leaders talk business, rocket science
NZME presented the third PwC Herald Talks event at Sky City this morning with some of the country’s top global business minds and business community connecting.
Powerade fitness campaign up & running
Sports drink brand Powerade – along with its agency partners Ikon, Ogilvy, Spur, and Activation – has announced the return of its Powerade Challenge – running from now through to December. In its fifth year, the challenge invites Aucklanders and Wellingtonians to register for free, complete the running challenge on a day that suits them and track their training times using Powerade digital wristbands.
Say RIP to the Media RFP
Cassette tapes. Catalogues. Floppy disks. Fax machines. The list of things rendered obsolete by the digital age grows longer every year. But here’s one practice it can’t seem to kill off fast enough – the media RFP. GE’s New York-based chief marketing officer Linda Boff shared her thoughts with Ad Age …
Trust Craigs? Sure can!
Parnell-based creative agency Rainger & Rolfe have crafted a digitally driven, brand positioning and activation campaign designed to communicate Craigs Investment Partners commitment to personalisation.
