Y&R on fire in NYC

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Y&R Auckland & Wellington blitzed the NZ field at the fourth round of One Show finalists in New York, picking up four finalist spots (two in Branded Entertainment; two in PR). The only other NZ agencies through were DDB (in Branded Entertainment) and FCB (in Radio).

Spark PHD shines in Rome

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Spark PHD has made the finals at Festival of Media in Rome – the only Kiwi agency through to the shortlist “in a sea of excellence from around the world,” as ceo Louise Bond put it so eloquently.

Kids + smiles work their magic (updated)

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This month it has been all about kids and ads that make them smile. And the NZTA (“People love how the ad brings the issue of drug driving to the point without being gruesome,” says the Colmar Brunton executive who compiled the data). “First place this month goes to Hyundai – Kiwis are completely under the spell of the girl in the ad … and the scenery!”

Countdown evolves own brands

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Countdown is refreshing its own brand range – it will introduce a new Essentials range, and combine the Countdown Select and Signature Range brands into one Countdown brand over the next two years.

Five Years, Five Lessons 

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April 1st was Intelligent Ink’s fifth birthday – and with five fabulous years of Intelligent Ink-ing under her belt, director Christina Wedgwood has provided M+AD with some musings on five key things she has learnt.