The Young Global Awards (the healthcare division of the New York Festivals organisation) have issued their entry call for next year’s competition. The Young Globals honour creative excellence in healthcare advertising.
M+AD was so keen to get the news out to our readers about the oOh!media/APN Outdoor merger yesterday, that we published our scoop story (sourced direct from Australia) before the official NZ announcement arrived in our Inbox. Consequently, we did not have immediate access to executive appointments – and other information – that came with the merger.
APN Outdoor and oOh! Media are to merge – on both sides of the Tasman – to create a giant out-of-home and online media group operating across New Zealand and Australia.
Ogilvy NZ executive creative officer Regan Grafton has been appointed convenor of judges for the 2017 Axis Awards, to be held in Auckland in March. CAANZ has also today identified the jury presidents that will work alongside Grafton – Michael Redwood, Brigid Alkema, Shane Bradnick, Tony Clewett, and Christy Peacock.
The New York-based Andy Awards, which honour global creativity in advertising, have issued their entry call for 2017. The entry deadline is Friday 12 January.
Written for M+AD by oOh!media ceo Brendon Cook: It’s time the OOH industry retired the terms static and digital and moved to classic and dynamic. In the past year the Out Of Home industry has debated the best way to describe traditional billboards and their newer digital forms.
McDonald’s New Zealand has confirmed new appointments in three key positions: Dave Howse as managing director, Jo Mitchell as director of marketing and Brid Drohan-Stewart as Head of Marketing.
This article was written for M+AD by Nichola Quail, of Auckland-based research collective Fresh Focus:Decoding the NZ mobile consumer looks beyond the technology to uncover the motivations, attitudes and behaviours of the many people in New Zealand who are now living ‘smart lives’.
Celebrated Aussie creative David Nobay and Marcel, the Sydney agency he created, have shot a new brand 90sec TVC for Asian beer brand Tiger, scored to the classic What a Wonderful World, but reimagined in Mandarin.