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MPA takes the spreadsheet pain out of magazine planning
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Magazines lead the way in inaugural 2026 Quality of Attention Index
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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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AUCKLAND, Today: Coca-Cola has made its call after a global media review, keeping WPP Open X across most markets while handing North America to Omnicom. For WPP, that includes retaining the business... Read More
AUCKLAND, Today: Vogel’s might be one of New Zealand’s best-known loaves, but McCann New Zealand is taking a fairly bold position on the pantry staple. It’s not bread. It’s toast. Technically, yes,... Read More
An enticing opportunity to taste Penfolds finest wine at 35,000 feet was the premise of Sugar & Partners’ Cellar Door Flight campaign, launched in September for long-term client partner South Australia Tourism... Read More
Grey Lynn-based digital marketing agency Done by Friday has changed its name – for today only – to Done by Friday the 13th in an admirably opportunistic self-marketing strike. Read More
Saatchi & Saatchi New Zealand has announced the return of Kiwi Shaun O’Connor to its fold, where he started his advertising career a decade ago. Read More
Indie Hamilton ad agency Bettle & Associates has this week launched a Vote Nuts campaign for Prolife, one of NZ’s largest privately owned food business, delivering over $200 million in sales annually... Read More
The Comms Council has set up an afternoon session for later this month with Aussie marketing commentator Mark Ritson in Auckland – “a must-see event for 2017”, the CC flyer reckons. Read More
Russell Fisher has been appointed the executive chief of sales for Yellow, a key role in the company as it pivots to become New Zealand’s largest digital marketing agency for SMEs. Read More
A new opportunity for brand and sponsorship managers to directly access a large pool of household shoppers and their families ahead of Christmas this year, in a positive feelgood environment at a... Read More
Following a trans-Tasman competitive pitch process, Carat Australia has retained the media planning responsibilities for beauty giant, L’Oréal, with the agency’s remit now also expanded to include New Zealand (where FCB was... Read More
For the third consecutive year AdSchool students, working with production company Chillbox, have created a film to help raise donations for the Les Mills Fight Night appeal for Curekids. Read More
FCB managing director Fleur Head has resigned from the agency to return to her hometown of Wellington, according to a report in StopPress. Read More
