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MPA takes the spreadsheet pain out of magazine planning
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Magazines lead the way in inaugural 2026 Quality of Attention Index
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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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AUCKLAND, Today: Coca-Cola has made its call after a global media review, keeping WPP Open X across most markets while handing North America to Omnicom. For WPP, that includes retaining the business... Read More
AUCKLAND, Today: Vogel’s might be one of New Zealand’s best-known loaves, but McCann New Zealand is taking a fairly bold position on the pantry staple. It’s not bread. It’s toast. Technically, yes,... Read More
Nugit Singapore ceo Dave Sanderson – an expert in using technology to simplify and present data as stories – has penned thought-provoking piece about the potential of bots to judge creativity. It... Read More
Marketing/ad industry veteran John MacDonald has died peacefully at Auckland Hospital after a short illness on Friday. He was 80. Read More
New Zealand agencies have won five Golds, six Silvers, two Bronzes and seven Certificates at the 2017 DMA Echo Awards held in New Orleans at the weekend. Read More
Digital/data/customer experience agency WiTH Collective Linked by Isobar has announced the appointment of John Marshall to lead its New Zealand office in the role of client services director. Read More
Compiled for M+AD by Colmar Brunton client executive Andy Strain: In most cases an ad on TV will last a season or two before vanishing in the consumer’s subconscious or often forgotten... Read More
Kiwi creative expat Todd McCracken has returned to New Zealand to take the joint executive creative director role at Freemans Bay creative agency Contagion. Read More
A children’s book written by NZ adman James Hurman – a former Colenso chief strategist, and Y&R NZ managing director – has been brought to life via VR/AR technology by Ponsonby digital... Read More
D&AD has appointed two Kiwis to its inaugural global advisory board – Colenso BBDO creative chairman Nick Worthingon and expat Malcolm Poynton (global chief creative officer at Cheil Worldwide in South Korea... Read More
Parnell corporate comms shop One Plus One has added nib to its roster of clients, after winning the business in a pitch against unnamed competitors. Read More
Aotearoa’s BBDO twins Colenso & Clemenger are through to the finals of the London International Awards in several categories – the only NZ shops to feature this year. Read More
