Aussie columnist (and ad agency veteran) Robert Strohfeldt, writing in the latest issue of B&T, has heaped praise on the latest Air New Zealand TVC, Better Way to Fly, shot in NZ for the Australian market.
Social media strategy in the spotlight
Social media educational site SMK has launched a trade media campaign – including a e-flyer with today’s M+AD – to promote its upcoming two-day course on how to get the best value from social media advertising.
NZME launches Deloitte Top 200 2016
NZME Events in partnership with Deloitte have revealed that the official annual Deloitte Top 200 awards will be held on Thursday 1 December at the Vector Arena.
Wearable tech hits the streets – courtesy of TBWA & Cody’s
TBWA Auckland has conjured up a novel prize for a competition being run by Independent Liquor to promote Cody’s Bourbon & Cola. It’s a pair of Chilly Bin Pants – or, to be more precise, an 18-can mobile bourbon cooling system integrated into a fashionable pair of trousers.
NZ soundtrack legend nominated in London
Franklin Road’s Jim Hall and Clemenger BBDO Wellington have been recognised overnight in the Music & Sound shortlist for the London International Awards – for their work on the NZTA spot, Hello.
Special unveils its first Sleephead creative
Special Group has created a new campaign for the NZ Comfort Group’s luxury Sleepyhead Sanctuary bed range.
R&R brings back Edward for AA Smartfuel-Countdown combo
Parnell agency Rainger & Rolfe, with a little help from Exit Films, has released a follow-up to its April AA Smartfuel campaign – which introduced viewers to likeable advice-giving Korean/Kiwi cab driver Edward.
Arrivals & Departures: Ogilvy Media taps senior trio
Ogilvy Media Auckland has appointed Rachel Cormack as head of media – and one of her first tasks in her new role was to bring two more key people onto her team: strategic planner Kim Leybourne (as media director) and digital marketer Wayne Miller (head of Neo).
Holly & Luke pucker up for First Date
TVNZ 2 has launched its First Dates series with a parallel TVC series hosted by Holly & Luke’s First Date, about two guinea pigs who – like the people in the show – are also searching for love.
Possums back at No 1
On top this week, once again, is Toyota’s Real Road Experts. “People enjoy the different variations of the ad and that it is always an alternating storyline,” says Colmar Brunton senior client executive Katrin Schulze.
