AUCKLAND, Today: Westpac NZ and Saatchi & Saatchi NZ have teamed up on Fear-Free Credit, a horror-inspired campaign showing young Kiwis that credit cards don’t need to be terrifying. Media was led by Spark Foundry NZ, with Digitas NZ handling customer experience.
New World and DDB Aotearoa launch Certified Wonderful to hero butchers

AUCKLAND, Today: DDB Aotearoa and New World have teamed up for Certified Wonderful – an integrated campaign that shines a spotlight on New World’s skilled butchers while reinforcing its reputation for fresh, quality meat.
Spark shows life’s better with a powerful network

AUCKLAND, Today: Spark has teamed up with Colenso on a fresh brand campaign that celebrates how life feels better with a powerful network. It also marks the launch of Spark’s new positioning: It’s better with Spark.
Worry less, seal the deal as AAI’s playful pup Celia takes centre stage

AUCKLAND, Today: AA Insurance and DDB Aotearoa are giving homeowners a reason to relax with a new campaign, the eighth chapter of the popular Live a Little Freer brand platform.
Lotto NZ gets cheeky in Queenstown
AUCKLAND, Today: Lotto NZ has taken its Imagine platform to the mountains with a bold brand experience from Bastion Shine’s Communications and Experience team, lighting up the Snow Machine festival at The Remarkables in Queenstown.
The Avo Tree marks the milestone with a bold creative from Not Another™
AUCKLAND, Today: The Avo Tree is celebrating 10 years in business with a fresh campaign that delivers on its promise — premium avocados, grown in Kiwi orchards and delivered perfectly ripe to your door.
Brewed to be perfetto: De’Longhi pours humour into coffee rituals
AUCKLAND, Today: De’Longhi is redefining coffee perfection with its credo: “It’s not just perfect, it’s perfetto.” The world-leading coffee machine brand wants to inspire coffee lovers to embrace life, Italian style.
BNZ takes on scammers with a slower, smarter approach

AUCKLAND, Today: Scammers love it when people rush, so BNZ is taking a new approach to keep customers safe by building in moments of pause within its digital experience.
Top Up campaign encourages Kiwis to recharge their mental wellbeing

AUCKLAND, Today: VML, on behalf of Health New Zealand Te Whatu Ora, has joined forces with the Mental Health Foundation to launch Top Up—a nationwide campaign helping Kiwis strengthen their mental wellbeing and support those around them.
Wrexham AFC billeted across New Zealand in true Kiwi style

AUCKLAND, Today: Tourism New Zealand teamed up with Pitchblack and Bad Magic to welcome Wrexham AFC with a true Kiwi tradition — billeting. The players were spread across local homes, experiencing manaakitanga firsthand and forging memories beyond the pitch.