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Category Archive

Asahi NZ and Droga5 ANZ serve up a sweet twist with X by Long White

Editor November 3, 2025TVCs, News Make a Comment

AUCKLAND, Today: Long White is shaking up the RTD scene with X by Long White, a sugar-free sub-range that puts the fun back into summer drinking.
READ MORE

Molenberg goes the distance in new DDB Aotearoa campaign

Editor October 31, 2025TVCs, News Make a Comment

AUCKLAND, Today: Goodman Fielder and DDB Aotearoa are back after four years with a new Molenberg ad, reminding Kiwis which loaf truly leads the grain game, and this one goes the distance.

READ MORE

Volvo’s Getaway Gotaway captures the spirit of Aotearoa adventure

Editor October 29, 2025TVCs, News Make a Comment

AUCKLAND, Today: Volvo and Bastion Shine have launched Getaway Gotaway, a campaign designed to connect the brand with a new generation of drivers and celebrate the joy of escape, freedom, and genuine connection.
READ MORE

Liquorland and HYPER toasts everyday Kiwi moments with What’s the Occasion?

Editor October 20, 2025TVCs, News Make a Comment

AUCKLAND, Today: After 16 years off the air, Liquorland is back on Kiwi TV screens, reintroducing the brand with a new campaign that feels both fresh and familiar.

READ MORE

Colonel’s got a brand new hack

Editor October 14, 2025TVCs, News Make a Comment

AUCKLAND, Today: KFC is shaking up the fast-food scene with ‘The Colonel’s Hacks’ — its biggest value campaign yet, packed with cheeky deals, surprise drops, and rewards for fans nationwide.

READ MORE

Kiwi imagination captured with Little Briscoes

Editor October 13, 2025TVCs, News Make a Comment

AUCKLAND, Today: Briscoes has unveiled Little Briscoes, a fresh nationwide campaign celebrating why the much-loved home and lifestyle retailer remains the go-to for trusted brands and unbeatable deals.

READ MORE

Carl’s Jr. just dropped the mic

Editor October 7, 2025TVCs, News Make a Comment

AUCKLAND, Today: Carl’s Jr. is cranking things up in New Zealand with its new platform, “We don’t do Subtle,” and has appointed TBWA\NZ as its creative agency to lead this bold new chapter.

READ MORE

Westpac and Saatchi bring fright with insight

Editor September 30, 2025TVCs, News Make a Comment

AUCKLAND, Today: Westpac NZ and Saatchi & Saatchi NZ have teamed up on Fear-Free Credit, a horror-inspired campaign showing young Kiwis that credit cards don’t need to be terrifying. Media was led by Spark Foundry NZ, with Digitas NZ handling customer experience.
READ MORE

New World and DDB Aotearoa launch Certified Wonderful to hero butchers

Editor September 23, 2025TVCs, News Make a Comment

AUCKLAND, Today: DDB Aotearoa and New World have teamed up for Certified Wonderful – an integrated campaign that shines a spotlight on New World’s skilled butchers while reinforcing its reputation for fresh, quality meat.

READ MORE

Spark shows life’s better with a powerful network

Editor September 22, 2025TVCs, News Make a Comment

AUCKLAND, Today: Spark has teamed up with Colenso on a fresh brand campaign that celebrates how life feels better with a powerful network. It also marks the launch of Spark’s new positioning: It’s better with Spark.

READ MORE
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TVCs of the week

 

 

Arrivals & Departures

Arrivals & Departures: One Plus One welcomes Liz Holt to partnership, adds Elle Grace to senior team

October 24, 2025 | By Editor

AUCKLAND, Today: One Plus One Communications has announced Liz Holt as a new shareholding partner, following the agency’s strongest year yet and recognising her major contribution since joining the team. Read more

Arrivals & Departures: End of an era as Nanette Miles prepares to exit Toybox

October 24, 2025 | By Editor

AUCKLAND, Today: After nearly four decades in the industry, Toybox Managing Director and Executive Producer Nanette Miles has announced she’ll step down in early 2026, closing an incredible chapter for the Auckland-based production house. Read more

Arrivals & Departures: Disruption just got four times louder

October 24, 2025 | By Editor

AUCKLAND, Today: TBWA\New Zealand has added four senior hires across strategy and business management, continuing its momentum after major client wins and being named Most Effective Agency of the Year at the 2024 Effie Aotearoa Awards. Read more

Arrivals & Departures: Georgia Coleman brings heart and strategy to Tonic

October 22, 2025 | By Editor

AUCKLAND, Today: Tonic Communications has strengthened its leadership team, promoting Georgia Coleman to Managing Director following a year of strong growth and a rapidly expanding trans-Tasman footprint. Read more

Arrivals & Departures: Sam Harris joins 81 Media to sharpen strategy and lift performance

October 21, 2025 | By Editor

AUCKLAND, Today: 81 Media has welcomed Sam Harris as Partner and Head of Technology and Performance, bringing a wealth of experience in data-driven strategy and digital innovation. Read more

Arrivals & Departures: Jo Hempstead embraces NZME’s vision for innovation and excellence

October 20, 2025 | By Editor

xAUCKLAND, Today: NZME has appointed Jo Hempstead as its new Chief Financial Officer, adding a wealth of experience from retail, tech, and media to the executive team. Read more

Arrivals & Departures: Colenso hires strategist with curiosity that keeps everyone sharp

October 16, 2025 | By Editor

AUCKLAND, Today: Colenso has welcomed James Bennett as Group Planning Director and Deputy Head of Planning, following seven years at Wieden+Kennedy London, working with brands like Sainsbury’s, Samsung, Formula 1, and Nike. Read more

Arrivals & Departures: TVNZ welcomes Kerry Leonard to lead sport and enterprise partnerships

October 15, 2025 | By Editor

AUCKLAND, Today: TVNZ has appointed seasoned commercial leader Kerry Leonard as its new Sport & Enterprise Partnership Lead, a role created to strengthen client partnerships across the broadcaster’s growing sports portfolio. Read more

Arrivals & Departures: Bastion Shine doubles down on talent and tech

October 15, 2025 | By Editor

AUCKLAND, Today: Bastion Shine is bolstering its leadership ranks with two major appointments, bringing in world-class experience and fresh thinking to help clients achieve meaningful results. Read more

Arrivals & Departures: Coast welcomes Grant Kereama to Drive show

October 10, 2025 | By Editor

AUCKLAND, Today: Coast has found its new Drive show host, welcoming celebrated broadcaster Grant Kereama to bring his signature warmth and passion for Feel Good 80s hits to listeners across New Zealand. Read more

Arrivals & Departures: Christophe Spencer and Nick Guebhard take key roles at MBM

October 9, 2025 | By Editor

AUCKLAND, Today: MBM has named Christophe Spencer as Head of Digital and promoted Nick Guebhard to Head of Data & Analytics. Both step into their new roles effective immediately, strengthening MBM’s integrated, data-driven digital approach for clients. Read more

Arrivals & Departures: Kirsty Muddle named CEO of Ogilvy Network ANZ

October 8, 2025 | By Editor

SYDNEY, Today: Ogilvy has named Kirsty Muddle as its new CEO for Ogilvy Network ANZ, leading operations across Australia and New Zealand. She’ll oversee advertising, PR, social, customer engagement, consulting, and health. Read more

Arrivals & Departures: New senior talent joins D3’s data-driven journey

October 7, 2025 | By Editor

AUCKLAND, Today: Independent media agency D3 is growing its leadership team, adding three senior hires, Torsten Stolt as Head of Data & Technology, Alex Duval as Head of SEO & Experience, and Courtney Barnett as Client Partner. Read more

Arrivals & Departures: Imogen Duff steps into leadership role at Rise & Shine PR

October 6, 2025 | By Editor

AUCKLAND, Today: Rise & Shine PR has welcomed a major new addition, appointing Imogen Duff as Senior Group Account Director to help drive the agency’s next phase of growth. Read more

Arrivals & Departures: NZME appoints Deep Balsara to lead programmatic growth

October 2, 2025 | By Editor

AUCKLAND, Today: NZME has brought on board Deep Balsara as Programmatic Manager, a brand-new role within its Agency team designed to boost programmatic strategy and strengthen its growing advertising offering. Read more

Arrivals & Departures: Sweetshop welcomes cinematic humour with Beatrice Pegard

September 30, 2025 | By Editor

AUCKLAND, Today: The Sweetshop has added filmmaker Beatrice Pegard to its roster across New Zealand, Australia, and Asia. She brings a distinctive mix of charm, cinematic flair, and sharp comedic timing to every project. Read more

Arrivals & Departures: Richard Luxton steps in as new Ballance Director

September 29, 2025 | By Editor

AUCKLAND, Today: Duncan Coull has been re-elected and Richard Luxton elected as Directors for the North Ward on the Ballance Agri-Nutrients Board. Richard replaces Sarah von Dadelszen, who stepped down after more than a decade. Read more

Arrivals & Departures: We Ordered Creative Trouble. We Got Three

September 26, 2025 | By Editor

AUCKLAND, Today: Uprooting from London and Melbourne to join Colenso is no small move, and we’re excited to welcome Sienna, Riana, and Zoe to both the agency and Aotearoa. Read more

Arrivals & Departures: Snapchat appoints Clare Rudduck to strengthen agency ties

September 25, 2025 | By Editor

AUCKLAND, Today: Snap Inc., the company behind Snapchat, has appointed Clare Rudduck as Head of Agency ANZ, boosting Snap’s agency partnerships across Australia and New Zealand. She’ll report directly to Ryan Ferguson, Managing Director of Snapchat ANZ. Read more

Arrivals & Departures: Luke Farmer joins Bastion Shine as new Managing Director

September 22, 2025 | By Editor

AUCKLAND, Today: Bastion Shine has welcomed Luke Farmer as Managing Director of Bastion Creative Auckland, where he’ll report directly to CEO Toby Sellers. Read more

Arrivals & Departures: Full throttle launch for Accelerator with Chris Daley at the wheel

September 18, 2025 | By Editor

AUCKLAND, Today: Accelerator has officially hit the New Zealand marketing tech scene, naming seasoned leader Chris Daley as Managing Partner. He’ll drive the company’s mission to help advertisers unlock growth through smarter data use and activation. Read more

Arrivals & Departures: MintHC freshens leadership with Mike Hutcheson

September 17, 2025 | By Editor

AUCKLAND, Today: MintHC has strengthened its leadership team, appointing marketing legend Mike Hutcheson to its board while also naming Robert Capon as General Manager to boost its digital and AI-driven expertise. Read more

Arrivals & Departures: Hemisphere appoints Craig Adolph to lead digital and Bay of Plenty expansion

September 16, 2025 | By Editor

AUCKLAND, Today: Hemisphere has welcomed back Craig Adolph as Upoko Matihiko Head of Digital and Bay of Plenty/Waikato Lead. It’s both a big expansion move and a homecoming for one of the agency’s original crew. Read more

Arrivals & Departures: JOLT powers up sales leadership with new appointments

September 16, 2025 | By Editor

AUCKLAND, Today: JOLT has strengthened its New Zealand sales team with two senior hires, following strong advertiser demand and rapid growth of its EV charging and digital out-of-home network across the country. Read more

Arrivals & Departures: Radio Hauraki welcomes Bec Sandys to the whānau

September 9, 2025 | By Editor

AUCKLAND, Today: Bec Sandys has been named the new daytime host for Radio Hauraki, bringing her trademark humour and energy to the airwaves. The comedian and media producer is no stranger to the station’s loyal listeners. Read more

Arrivals & Departures: oOh!media appoints Kelly Harvey as Nick Vile prepares to exit

September 8, 2025 | By Editor

AUCKLAND, Today: oOh!media is shaking up its New Zealand leadership, with current Head of Marketing Kelly Harvey stepping into the newly created role of Head of NZ, while long-time GM Nick Vile prepares to depart in 2026. Read more

Arrivals & Departures: Veronica Schmidt appointed new Editor of The Spinoff

September 5, 2025 | By Editor

AUCKLAND, Today: The Spinoff has named journalist and newsroom leader Veronica Schmidt as its new Editor, taking over in November from Madeleine Chapman. Schmidt will be the fourth editor in the outlet’s 11-year history. Read more

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