Samsung and marketing partners Leo Burnett and Turner Duckworth have begun rolling out a global integrated brand and product campaign following the recent unveiling of the Samsung Galaxy S8 in New York. In New Zealand, Starcom is handling media strategy & buying and will begin the rollout next week.
Jeremy goes online with Meridian’s new digital strategy
As part of its 2017 digitally focussed marketing strategy, New Zealand power company Meridian, with the help of Barnes Catmur & Friends Dentsu, has released a series of 15-second online films and audio ads encouraging people to switch to Meridan so they can spend less money on power and more on the things they enjoy.
Middle Seat a classy ride
2017’s most likeable NZ tvc, McDonald’s Middle Seat (aka Stuck in the middle with you), unsurprisingly took out first place in the M+AD/Colmar Brunton in-depth March top 10 poll, with voters noting that its humour, music and easily relatable nature made it a firm favourite.
Auckland Zoo films the locals for Easter cinema screens
Tuatara, kiwi, ruru (morepork), korora (little blue penguin), weta, kea, and tuna (eels) are the stars of a new campaign out of Auckland Zoo’s in-house creative team that promotes conservation with a multilingual message to families – via the NZ cinema circuit over the Easter holiday.
Beige uniforms & feather dusters?
Parnell-based creative shop Satellite has written & filmed two 30-second online videos to celebrate Skycity’s long sponsorship relationship with the Vodafone Warriors.
In the Land of the Rising Scrum
TOKYO, 4 April – TBWA Japan has enlisted the All Blacks to shoot a film to promote AIG Japan’s new-concept Active Care insurance. Within three days of the launch, the film exceeded 10 million organic views online across Facebook, YouTube and Twitter.
DDB & Lotto (with a little help from Dylan) tell a new story
After years of successfully celebrating the life-changing possibilities of winning big, DDB and Lotto NZ have ventured into new territory in their latest campaign, highlighting Lotto’s core purpose of generating community funding heritage as a community funding initiative.
Drink, grind, save the world
Colenso has launched a new tvc for DB Breweries to promote its current Beer Bottle Sand project. The project was launched to focus our attention on the undeniable fact that the world is running out of sand. Fast.
FCB/Fire Service VR brings down the house
FCB has launched a new campaign for the New Zealand Fire Service. Escape My House is an interactive 360-degree/virtual reality experience that takes place inside a real house fire.
Special & Exit put lifeguards in the spotlight for TSB
Special Group has launched TSB Bank’s Between the Flags, an online film and TVC directed by Gaysorn Thavat. “We wanted to create a piece of content that would set the bank apart, so we focused on the stories of real surf lifeguards,” says Special Group CD Angus Hennah.
