Choice Hotels Asia-Pac, one of New Zealand’s largest hotel franchise groups (250 locations across Australia & NZ), has launched its new marketing campaign, Need A Break, aimed at inspiring everyday Kiwis to head out and explore their own backyard.
99 puts the utility back in one of NZ’s favourite utes
99’s new campaign for Mazda’s iconic BT-50 kicked into gear last weekend with a 30-second spot starring comedian Jesse Griffin and actor Tammy Davis (Outrageous Fortune).
No agency, so Moa celebrates alone
Moa Beer (surely the only significant NZ liquor brand with no ad agency?) has launched Rugby Racing & Beer, a campaign to celebrates the month of June – and the simultaneous arrival in Godzone of the Americas Cup and the Lions Tour.
Any fin is possible – DDB cuts donor fatigue
DDB and Coastguard Northern Region say its recent Donate A Fish campaign pioneered a new way to raise funds – instead of asking the donation-fatigued public for spare cash, they asked boaties for a donation much closer to their heart: their freshly caught fish.
Colenso, justONE, MBM, Goodoil shoot Fly Buys (with Supertramp)
Colenso BBDO, JustONE, and MBM have created and coordinated a major new Fly Buys campaign, We Love to Give. The campaign’s main focus is a 60sec feelgood TVC, backed by the Supertramp classic Give a Little Bit.
justONE celebrates Genesis Energy alliance with Fly Buys
College Hill-based digital agency justONE has launched a new Genesis Energy campaign to celebrate their joining forces with Fly Buys.
FCB creates cock-and-balls story for Testicular Cancer NZ
FCB launched #GoBallsOut in April, a provocative social campaign with Testicular Cancer New Zealand to raise awareness for International Testicular Cancer Awareness Month, which encouraged young men to exercise to reduce the risks of testicular cancer, and check their testicles.
Golden Oldies rule forever! (updated)
Nine out of 10 listings (including the top four) in this month’s M+AD/Colmar Brunton Top 10 commercials are old favourites – with return visits from Vodafone, Mitre 10, Pak’n’Save, Lotto (x2), ANZ, Specsavers, Toyota, and Pam’s.
Saatchi & Starcom in harmony for Chorus
Chorus unveils new brand platform in first campaign with Saatchi & Saatchi Chorus, Saatchi & Saatchi and Starcom have released their first Chorus campaign together, encouraging New Zealanders to break with cultural convention and “Ask for Better”.
DDB taps grannies & puppies to sell AA home-and-contents insurance
DDB has taken AA Insurance in a new direction with a new online campaign – away from the usual car insurance experts stuff, to home and contents insurance.
