Category Archive

Goodman Fielder, with their creative partner Shine, has launched a new brand platform for the iconic Vogel’s bread. “It’s all based around the uniqueness of Kiwis, and of the bread they love,” says Shine ECD Chris Schofield.

Auckland City is the dynamic backdrop for a newly released global BMW campaign. Flying Fish produced the shoot in January for German production company Czar and hotshot Scandinavian director Martin Werner.

Frucor has launched the first campaign from its newly appointed Auckland agency, Mike O’Sullivan’s Many Minds – but things got off to a rocky start when Frucor immediately pulled one of the two TVCs that are heading the campaign.

Beautiful vocals from a Kiwi songstress and finely understated performances by two global stars make Air New Zealand’s new safety video out of True Auckland and Assembly a standout in the genre.

Dentsu Aegis agency WiTH Collective – which opened in Auckland just six weeks ago when it won ASB Bank NZ’s direct, digital, and data business – has released A Ghost of San Francisco campaign to further celebrate its America’s Cup sponsorship.

Tourism New Zealand has launched a global campaign via TBWA Sydney and Finch Auckland.

The University of Otago has launched its latest expression of Only Otago with a new campaign built around authentic student stories. Consistent with the 2016 work, the new campaign addresses one of the university’s core promises around an outstanding student experience. 

A group of Dunedin King’s High School students will appear in a new Voltaren advertising campaign with Dunedin-born All Black Ben Smith, which launches today.

With help from Y&R New Zealand, Kraft Heinz Australia have launched a major campaign for their new infant food pouches that feature a transparent window.