The most-watched Youtube ad in May was a US spot that pays tribute to our ‘Moms’ – as listed by Google and Adweek. M+AD found this chart on Slovenia’s Marketing Magazine (“The Voice of the Balkans”) website.
Beyond the call of duty
French-produced probiotic drink Actimel engaged Auckland-based content production outfit Fish&Clips (a division of Flying Fish) to poke fun at the inner workings on a TVC shoot via some snappy content pieces.
With a little help from their friends
Another significant campaign for the Heart Foundation – this time built around TV – has found its way to M+AD, via Barnes Catmur & Friends Dentsu.
Whybins, 8COM shoot the Warrior
Whybin\TBWA has produced a TVC campaign to support the release of Nissan’s new special edition Navara ST-X Warrior.
HOT customer collaboration focus for Colenso, Exit
In an increasingly fragmented travel market competing on price and DIY behaviour, House of Travel wanted to remind New Zealanders about the importance of getting the best holiday experience at the best value.
Chemistry Interaction & Fish bring you Sovereign’s Health Age Generator
Westhaven-based Chemistry Interaction has helped Sovereign launch its Health Age Generator which gives Kiwis a personalised snapshot of how they are faring on the health front – including potential bonus or penalty ‘health age’ years, based on lifestyle choices made.
Y&R goes online for sex/alcohol chat
We talk to our teenagers about sex, so why should alcohol be any different? Cheers! – a group which promotes moderate drinking – has launched a online campaign, designed by Y&R NZ, to encourage parents to have more constructive and effective conversations with their teenagers around alcohol.
Ice cream on ice
Air New Zealand has released a new video as part of its Meanwhile in New Zealand campaign – this time the focus is on informing Australians of the airline’s daily flights to Christchurch to access the beautiful Mt Hutt alpine region.
Augusto makes a mess
Vodafone Warriors Matt Allwood, Blake Ayshford, Jeff Robson and Ali Lauitiiti loved getting messy for the launch of Wendy’s new BBQ pulled beef with bacon range. A new TVC released this week out of Wendy’s new agency Augusto features the handsome foursome with pulled beef, BBQ sauce and broccoli slaw smudged and dripping from their cheeks, mouths and game jerseys.
DDB toasts The Warehouse 34th
DDB has helped The Warehouse celebrate its 34th birthday by unveiling a new campaign which celebrates the retail giant’s commitment to helping Kiwi families.
