Category Archive

Noel Leeming and FCB mined real customer stories for the retailer’s latest series of commercials which started playing on our screens this week. It’s the third in the series featuring customer stories as told by the customer.

New World supermarkets are about to fire up a collectible frenzy again with their new Little Promotion campaign. Colenso BBDO says “totally different but also familiar” might be the best way to describe the Little Garden promotion.

Slingshot has a quirky new TVC promoting its fibre offering for the first time, having previously focused on promoting DSL products. The 30-second TVC highlights the growing demand for high-speed data in kiwi households, with every family member — right down to the dog — plugged into the web.

Zoo Creative (Christchurch) has been linked to New Zealand home builder, Platinum Homes for the past 10 years and are behind the ‘Everything Kiwis Call Home’ campaign. EKCH was launched in 2014 with the development of the EKCH tagline and followed up by a series of TV commercials using Dave Dobbyn’s Slice of Heaven as the music track.

New Zealand wine maker Cloudy Bay has a new sponsorship deal to push its brand in Australia. The vineyard has put its name to a series of live concerts featuring the best of Australia’s up and coming musicians.

International brewer Heineken has marked its $200 million Formula 1 sponsorship with what could be a world-first commercial. The star of the video is three-time Formula 1 champion and long-time road safety campaigner Sir Jackie Stewart and he’s shown repeatedly turning down offers of a free beer.

It passed us by so quietly M+AD missed the thing entirely. August 26 was National Toilet Paper Day in the United States and to mark the event Droga5 produced a whacky 60 second commercial for toilet paper company, Quilted Northern.

Saatchi & Saatchi has created a new brand campaign for Bay Audiology that captures the moment when someone realises the importance of doing something about their loss of hearing – not just for themselves but for their family. Using hidden cameras, Saatchi secretly filmed two people as they were having a hearing test and their reactions as they heard a message from their kids.

Auckland agency Federation is at the centre of a branding campaign and a series of stunning new commercials to re-launch and spruce up the image of Cavalier Bremworth carpets – an iconic New Zealand brand that Kiwi families have walked over for decades.