Category Archive

State has released another chapter in their new Click. Done campaign out of Colenso BBDO, in partnership with Wade Shotter at Finch.

In among the miniature magic of New World’s 2014 Little Shop promotion, Sealord’s Little Boat campaign was winning hearts, exceeding sales targets by 300% and raising brand love scores to an all-time high. The campaign Gold for shopper marketing agency Geometry Global New Zealand at the AMPA Star Award for Best Activity Generating Brand Volume in Sydney last week (scroll down for the link). Here’s how they did it …

Israel Dagg proves he can rap almost as well as he takes the high ball in Air New Zealand’s new Men in Black Safety Defenders passenger safety video – a collaboration between the airline and Sony Pictures.

Lumino The Dentists have launched a TV-focused campaign via mediaR, featuring a 30-second brand ad and numerous 15-second retail versions.

Chemistry Interaction has created a mobile donor engagement campaign connecting Kiwis with a series of video thank-you messages from Cancer Society staff and volunteers in celebration of Daffodil Day on Friday 28 August. 

NZ toilet tissue brand Earthcare’s new campaign introduces viewers to a grooving grizzly bear who helps around the house.

Hallenstein Brothers have unleashed their Summer 15/16 campaign showcasing the new H Brothers tailored collection.

Vodafone Piggy-Sue Flanker is not – as some reports suggest – a TVC. It’s a 30sec video shot at the same time, and by the same crew, as the original Piggy-Sue TV shoot.

Heart Kids – a Kiwi charity that is not Government-funded and relies on public goodwill to function – tomorrow launches its 2015 fund-raising campaign in tandem with its new agency, Auckland digital shop Method Studios.

Air NZ has launched a new brand campaign, Where to Next, out of True. Buried, for the moment, is the zany humour of much of the airline’s recent work, replaced by stunning imagery from the countries Air NZ flies to, including new destinations Houston and Buenos Aires.