Category Archive

AUCKLAND, Today: dentsu Aotearoa has created a fresh New Zealand Heart Foundation campaign to encourage pulse checks.

AUCKLAND, Today: DDB Aotearoa has created an Easter campaign for New World, based on the insight of Easter being a much more casual and relaxed holiday than Christmas.

AUCKLAND Monday: Morningside-based full-service creative studio Daylight has launched the debut campaign for GoSee, Webjet’s new rental car and camper aggregator into the Tasman market.

WELLINGTON, Monday: Delivery company Delivereasy – with Te Aro-based creative agency Wrestler – has launched its first national campaign, which aims to highlight how the service is “bringing the neighbourhood flavour” and why a New Zealand homegrown delivery company is the “best choice all round”.

AUCKLAND, Today: We’re For Moving With The Times is the new theme of a major brand reset – headlined by a powerful tvc – for Z Energy (Z) out of Saatchi & Saatchi.

WELLINGTON, Friday: UK-based Healthspan Elite, with Willis St-based agency EightyOne, has launched a co-created range of 32 sports and vitamin products that was developed with the All Blacks performance nutritionist, Kat Darry.

AUCKLAND, Today: Global initiative Bodyright, from TBWA\New Zealand, is continuing its fight against unethical retouching and misrepresentation of the human body with March Unfiltered.

AUCKLAND, Monday: Australasian creative & digital agency Bastion Shine, with Flying Fish, has refreshed the Tower Insurance brand ethos, Thinking Ahead, to “better express the direction the future-focussed insurer is heading in”.

AUCKLAND, Today: The Goat Farm and Spoon TV created a 30-second and 2 x 15-second tvcs for Staircase Financial Management, bringing the idea of “stepping up your retirement” to life.

WELLINGTON, Wednesday: Three-quarters of New Zealand drivers who die in drug-related crashes don’t have just one substance in their system, according to a Waikato University study. They have a combination. Often prescription medication is one of them.